As you probably know Google is constantly updating its search algorithm to provide better search results. And from time to time, almost three or four times a year, these updates are huge and Google calls them “core update”.

The last core update was rolled out on May 4, 2020, and it was one of the biggest updates that Google made for years. Many sites lost thousands of daily traffic, while some others won. Naturally, everyone in the digital marketing world, especially the SEO community are asking the same two questions: “What happened?” and “What do I have to do?”

During the Coronavirus crisis, you probably remembered the “real” function of the black box sitting in your living room. We are talking about your TV. This device you used for a very long time as a larger display for your laptop or the monitor of your gaming console has become a news source through TV channels. Many of us changed our media consumption habits during the Coronavirus crisis.

Those who spent a considerable amount of time in the advertising business know well how fragile the…

Consumer behavior changes rapidly. For almost everything we buy, we start our decision-making process with a search…