We all know that constantly posting new and original content on your website will be good for your website’s SEO power. But having lots of original content is not enough to have higher rankings. SEO is a holistic business, and you should pay attention to its different aspects.

Technical Audit

Probably this will be the most painful part of an SEO audit if you had not set up everything in the right way when beginning. But you have to get through anyway. And you can always take steps to make things better in the future.

The first thing you have to do is to go to Google’s PageSpeed Insights. This is one of the fundamental tools to check your web page’s technical SEO.

PageSpeed Insights will provide lots of valuable information about your website’s technical situation. This tool provides information on the page level, but most of the suggestions for a page can be of use for your entire website. You can find lots of information about your pages’ loading time, optimization level of the scripts, and visuals. It would be a good idea to regularly check at least your main page’s situation on this tool.

PageSpeed Insights is a very powerful tool, but it will tell practically nothing about the technical structure of the content on your website. For this, you have to go to Bing Webmaster Tools.

You can generate SEO reports under the SEO tab in Bing Webmaster Tools. These reports will tell you what to fix in the content structure on your webpage.

Broken links and missing images can hurt your websites’ search ranking position. To prevent that, there is a tool you can use: Screaming Frog.

Screaming Frog is an SEO spider, and its free versions allow you to scan 500 pages on your website. If you don’t have a huge website, it will be more than enough.

Screaming Frog will tell you about broken links, missing images, 4xx errors, etc. on your website.

All these tools will give you a “to do” list. Prioritize the tasks and start working.

Permanent Success

If you are doing a technical SEO audit for the first time on a website that has been live for a long time, you will see that your list of things to do is quite long. To prevent this situation, you must create permanent solutions and policies.

Server Speed: Everything starts with your server. If your website isn’t hosted on a fast and always online server, all your SEO efforts will be worthless. So, evaluate the quality of your hosting provider, and if you are not satisfied with the service you get, change it before it’s too late.

CMS: The structure of the content management system of your website will play a key role in your success in SEO. A clean-coded CMS with built-in SEO features will help you more than you think for higher rankings.

Educating Content Creators and Publishers: You have to make sure that content creators and publishers know content structure requirements for a better SEO. Training them and developing content publishing policies will take less effort than correcting their mistakes later does.

Shawn Fanning and Sean Parker, co-founders of Napster have ignited the fire of the digital music revolution. Their famous lawsuit against Metallica gave the change a different dimension. Napster, the first impactful MP3 exchange platform, showed digital music’s potential, but the case against Metallica proved that copyright issues must be resolved for this revolution to be permanent.

After some legal MP3 download and streaming services, there came Spotify. It’s fair to say that Spotify took the digital music revolution one step further.

Physical music formats like CDs and vinyl records are for collectors only these days, and most of us don’t download MP3s anymore. We mostly rely on audio streaming services to listen to our favorite tunes. As these services reach millions of users every single day, they can be considered as media. A media very valuable for advertisers.

What Is the Real Value of Audio?

Almost 80% of the music the world listens to is listened to from digital audio streaming services. Spotify alone has 345 million users. These figures prove that the reach of digital audio is enormous.

But only reach is not enough for modern-day advertising. The value of a medium is also defined by its targetability. And when it comes to targetability, music is the answer.

The music we listen to tells a lot about our demographics and personality. That’s why Spotify has one of the best personalization algorithms on the planet. It’s possible to identify a person’s demographics like age, gender, location as well as his/her personality and mood.

Programmatic and Audio

When the power of programmatic is combined with the potential of audio streaming services, a precious targeting opportunity emerges for advertisers.

But it’s fair to say that the use of programmatic in audio is not on the same levels as other streaming services like video. Programmatic in audio is relatively new, but has considerable potential. There are some programmatic advertising services for audio, and their number is expected to rise in the future.

Another development that helped audio streaming services was the rise of podcasts in the last year. In 2020, 55 million Americans listened to a podcast at least once. This new content distribution channel offers new targeting capabilities to audio streaming platforms.

This Can Be an Important Step for Programmatic

Programmatic advertising is a revolutionary technology for media buying but comes with some conservative aspects. Many media buyers framed programmatic as a technology related to the web only. But recent implementations of programmatic go beyond websites and applications. Programmatic advertising started to be used in CTVs and outdoor advertising. But programmatic advertising in audio can be “the thing” that demonstrates the impact of the programmatic outside of websites and applications.

There is no exception; digital marketing is for everyone. You don’t have to manage a marketing budget of million dollars to benefit from digital marketing. Even if you run a small shop in your neighborhood, there are lots of opportunities waiting for you. And also, some threats, if you ignore the digital world…

Take It Serious and Know Your Stuff

You do it or not; digital marketing changes the scope of competition in your business. To be one step ahead of your competitors, you have to understand the dynamics of digital marketing. You have to consider this endless learning process as a part of your business. There are many valuable paid and free resources on the internet. If you haven’t taken a step yet, today is the perfect day to start.

Have a Plan

Having a digital marketing plan is a must for every business. Investing in digital marketing without a plan can be costly. Set your goals and define the tactics which will help you attain these goals of yours. At that step, it’s not a bad idea to get consultancy from a professional.

Be on Top of Things

Digital marketing is a fast-paced world, and you must take your actions accordingly. If you are selling online, you must dispatch orders as soon as you can. If there is a customer complaint on social media, you must address the problem quickly. Speed will be one of the most important assets you’ll have in this very competitive world.

Build Trust

It’s hard to create a good reputation, but very easy to lose it. In the online world, losing reputation is much easier. Nasty comments about your products or services will spread much faster than the good ones. So, maintaining your reputation takes more than doing your best.

If you decide to have your own webstore, make sure that you take all the security precautions. Before having your own webstore, you can also consider selling your products on a reputable marketplace. It can be easier for you to start the trust-building process on a credible marketplace.

Invest

You have to spend money to make money, right? It’s no different in the online world. You have to spare some of your budget for your digital marketing efforts. But don’t be scared. With a bit of creativity and knowledge, you can create wonders in the digital world.

Advertising will have an essential part in your digital marketing budget. As you probably have a limited amount of money at hand, you have to spend it wisely. Pay attention to targeting and budget allocations. You can find free digital advertising courses online, and if you don’t still feel comfortable, you can hire a professional to manage your digital campaigns.

Even if you are running a small business, digital marketing is here for you. Change is scary for most people, but even small efforts in digital marketing can create a difference for your business if you overcome your fears.