How to Write Ad Copy That Makes an Impact

In digital advertising, we focus heavily on targeting so that ads can have maximum impact. However, using good ad copies is the most critical requirement for reaping the benefits of all of our hard work in targeting. We cannot always say that we place enough emphasis on the effectiveness of advertising copies. So, let’s return to the fundamentals of advertising. Let’s look at some tips for writing good ad copy.

Understand the User’s Context

Users in online media encounter your ads in a specific context. This context can range from fixing a problem to simply having a good time. When it comes to crafting your ad copy, understanding this context is invaluable. This context can be determined from the keywords used in ad targeting.

Think Well the Title

You’ll see that in classic advertising books, spend half your time writing the ad copy and the other half finding a good headline. This advice still applies. A good headline is what will get your ad to read.

So, what should a good title be? A good title should be simple. Get straight to the point without being too rambunctious. Tell the consumer directly about your promise. Remember that nobody cares about your ad, and you have to deliver your message in a very tight time frame.

Talk About the Benefit of the Product to the Consumer, Not the Product Features

We buy products and services to get our lives from point A to point B. Product features are meaningful as long as they benefit us. Do not forget this fact. Therefore, instead of focusing on the features of a product, explain how these features will change the life of the consumer. “What’s in it for me?” Make sure you have the answer to the question.

Problem – Solution – Evidence

We use every product in our life to solve a specific problem (even the most useless ones). So it might be a good idea to address this problem at the beginning of your ad copy. Then you need to briefly explain how you solved this problem. But you also need to prove why this solution works. Use numbers, be specific. Make the consumer feel like you know what you’re doing.

Test It

Even with years of experience in copywriting, there’s no way you can know for sure whether an ad will work or not. Take advantage of online advertising to maximize the performance of your ad creatives. When creating an ad campaign, start by preparing a few alternative copies. Measure which copies perform better by performing A/B tests and shape your campaign with the insights you gain.

Everything You Need to Make Money from Scratch with Your Blog with Affiliate Marketing

It is possible to get money by blogging not only in movies, but also in real life. All you need to realize is that this work isn’t as simple as it appears in the movies. Of course, you’ll have to put in some time and effort to do this. However, if you take your steps correctly, you can have a good passive income over time.

Does it sound good to you?

Then fasten your seat belts. We’ll take a fast track from starting a blog to making money.

1- Find a Niche

Thinking of having a blog about cars? Don’t waste your time. It’s done before. What about some easy-to-follow recipes? There are hundreds of thousands of them. So, how are you going to come up with a good blog topic?

To find the right blog topic, you need to find a niche that works for you. It is important that this niche suits you. Because it is difficult to consistently provide content on a niche topic. That is why mastery of the subject is necessary.

Rather than a broad subject such as “motorcycles,” “adventure motorcycles” would be a better fit, with less competition. But of course, the niche topic you choose should attract the attention of others.

You may do this by looking at search engine data. Use Google’s Google Trends tool and browse search trends for the niche topic you have in mind. You’re on the right track if you come across a growing trend worth exploring.

2- Find a Domain Name

From now on, your domain name will be your name. So you’d better come up with a catchy domain name. But it isn’t that simple.

The domain name you choose will have an impact on your search engine ranking. That’s why getting a domain name with terms linked to your selected topic is a good idea. It is, however, critical that your domain name be memorable. The shorter the better.

Make a list of domain names and register them with a registration service. Now you can move on to the next step.

3 – Find a Hosting

You have a blog concept and a domain name. So, where will you host your blog?

The majority of people who launch a new website choose for the cheapest hosting option. Choosing a hosting company, on the other hand, is one of the most crucial decisions to make when launching a website. Because it is highly costly to switch hosting companies if you are dissatisfied.

You should ask the following questions when evaluating hosting companies:

  • Is it compatible with the content management system you’re planning to use?
  • Is it easy to switch to a higher hosting package?
  • Do you they have a good helpline?
  • Is there an industry-standard management panel available, like as Cpanel or Plesk?
  • Are they, of course, are they affordable?

4 – Get Your Blog Started

You’ve got everything you need to start a blog now. It’s now time to get your blog up and running.

To set up a blog, you’ll need a content management system. WordPress is becoming the most widely used content management system among bloggers. In terms of simplicity of use and expansion possibilities, open source WordPress is great.

We won’t go into how to set up WordPress. On YouTube, you can find a “how to” video for this.

 

5 – Start Affiliate Marketing

Your blog is up and running. Your website began to receive traffic. Now is the time to monetize that traffic.

You must first register as a publisher with an affiliate service in order to do so. Of course, we propose ReklamStore Affiliate to you.

You’ll get access to thousands of products from hundreds of major companies when you join ReklamStore Affiliate. You will be able to closely monitor your campaign performance and take the required steps to improve campaign performance thanks to the entirely specialized administration panel for publishers. Within 30 days, you will receive your payment.

All you have to do now is concentrate on creating quality content and growing your traffic. Let ReklamStore to take care of the rest.

Are You Failing at Affiliate Marketing? Here are the 5 Most Beginners’ Mistakes

You’ve probably heard the claim that affiliate marketing is no longer profitable. This is a false argument. But not entirely. It is true that affiliate marketing is now a considerably more competitive field than it was before. However, if you follow the right steps, you can still make money. Check out our suggestions to prevent making mistakes.

Avoid Niches That Aren’t Relevant to You

In affiliate marketing, owning a content field with little competition is the right strategy. However, if this is not your subject of interest, it may be difficult for you to succeed. Content creation is a demanding process by itself. Working on a subject that you aren’t interested in and don’t know much about makes things even more difficult. Of course, the fun is gone. As a result, find specialty areas where you can have fun while creating content.

Prioritize Quality Over Quantity

One of the most common mistakes made by affiliate marketing rookies is focusing on the quantity of content instead of the quality. It doesn’t matter how much content you create; if the quality is poor, it won’t function. Sometimes it’s better to write one in-depth article on a topic rather than five superficial articles. And therefore, don’t move on to the next piece of content until you’ve made sure that the content you’ve made is good.

Write for Humans, Not Google

The importance of search engine traffic cannot be overstated. This is something we are all aware of. As a result, you must consider SEO techniques when writing your content.

However, focusing too much on SEO strategies can degrade the quality of your content. Remember that humans, not robots, will make you money. So don’t compromise on the quality of your content to rank higher in search results.

Give Priority Not Only to Content Creation, But Also to Promotion

Although affiliate marketing is seen as a passive income, you should not be that passive. Don’t just sit and wait. Spread your content in beneficial locations. Increase your visibility by connecting with the right people. In this manner, you can earn money by selling your stuff.

Don’t Give Up Easily

One of the most common rookie mistakes is giving up too soon. One of the main reasons for this is that affiliate marketing is perceived as a way to get quick money.

Remember that success takes a significant amount of effort and time. There’s no guarantee that your hard work will be rewarded. If you’ve been failing for some time, don’t give up. In affiliate marketing, patience is rewarded. Keep working.

How Can Publishers Make Money? Proven Methods for Media Monetization

The monetization of the media has been a controversial issue since the internet took traditional media to its deathbed, especially after social media gained popularity. that the media is slowly leaving this deathbed and finding new ways to get back to their old days.

Fundamental Problem

Two crucial facts underlie  the fact that many important media brands no longer exist.

The first one is traditional media brands’ inability to meet the changing readership needs. The fact that these organizations have seen digital media as a threat for a long time and therefore refuse to produce digital content is the most important reason why they lost a war that did not exist.

The second reason is that content consumers perceive it as a “free” service. Especially the amount of free content that can be accessed after social media has played an important role in the formation of this perception.

But slowly, things are changing. There is an audience willing to pay for quality and convenient content and a media eager to use digital media more.

Subscription Economy

The concept of “subscription economy” started to become important, especially after streaming services became able to deliver quality content to users conveniently. Offering thousands of shows and movies for just a few dollars a month, Netflix, and Spotify, which has almost all the music in the world, as  well as the others alike have paved the way for the adoption of the subscription concept. The subscription economy is expected to reach $1.5 trillion by 2025.

Recently, the heavyweights of the print media are also trying to get a share of the subscription economy. It is possible to access all the content of The Wall Street Journal by paying only 4 dollars a month.

Many publishers see their subscription systems as an essential part of their financial future. The fact that content consumers are ready to pay -a reasonable amount- for quality content created under editorial control shows that this expectation will be met to a large extent.

Advertising and Sponsorships

Advertising and sponsorships have been among the important financiers of the media since day one. This situation does not seem to change much. However, there is a remarkable transformation.

Especially after the restriction of the use of third-party cookies, data generation will become a tricky business. In this new environment where many advertisers will focus on contextual advertising, it is imperative that the media is ready for this change.

E-Commerce and Affiliate Marketing

Today, media is not only an area where content is consumed but also an area for shopping. People get news of products and services from the media. Therefore, media organizations that cleverly combine content and sales can make good money off of it.Founded by Gwyneth Paltrow, Goop is one of the best examples of this.

Thanks to affiliate marketing, media brands can sell their own product inventories or mediate the sales of other e-commerce platforms. Media organizations that can keep up with technology and offer robust and diverse data can significantly increase their revenues with affiliate marketing.

What Do Media Brands Need to Do to Fill Their Crates?

Let’s summarize all that we talked about.

A subscription model that makes sense for the audience can be developed: The audience will pay for quality content. However, this money must be at an acceptable level, and the designed system must ensure easy access to the content. Subscriptions can be diversified to make things easier. For example, the readers can be allowed to subscribe only to the content titles they are interested in, or packages, such as family subscriptions, can be developed.

Advertising revenues can be increased with first-party quality data generation: A loyal audience and content is the most important asset in the media’s ability to produce data without being dependent on others. However, in order for this asset to function, it is necessary to develop solutions with the proper perspective. With software-supported data processing solutions, it is possible for the media to create a more productive space for advertisers.

Relevant e-commerce can make a big difference: It’s time for the media to hire e-commerce professionals. A media brand with high credibility can turn into an e-commerce platform in a short time. Selling with original content may be one of the most important tools to rekindle the power of the media.

Affiliate Marketing Trends You Should Be Aware of in 2022

The affiliate marketing business has been booming over the past few years. The most important reason for this rise is the increase in the global e-commerce volume due to the closures. However, we have to admit that this rise in affiliate marketing makes everyone’s mouths water, and therefore the competition is getting harder day by day.

Let’s take a closer look at what awaits us in affiliate marketing in 2022.

Budgets Will Increase

The budgets allocated by brands to affiliate marketing have been increasing steadily over the last few years. However, the pandemic has accelerated this increase. It is expected to spend $8.2 billion on affiliate marketing in 2022.

Data Will Be at The Focus of the Strategic Approach

Higher budgets allocated to affiliate marketing by  brands means that they take this business more seriously. So, in 2022 they will have a more strategic approach where data is the focus. Considering that 2022 will be the year of preparation for the limitation of the use of third-party cookies, we can say that affiliate marketers need to develop their capacity to provide marketers with more diverse data.

Micro and Nano Influencers. Again…

We’ve been talking about the importance of micro and nano influencers in affiliate marketing for the last few years. The situation is not different in 2022 either. Micro and nano influencers, which have a much stronger influence than large influencers targeting large audiences, will continue to rise in 2022.

AI to Simplify Campaign Design

The increased involvement of micro and nano influencers in affiliate marketing efforts makes campaign administration more challenging for brands. This problem will be solved with artificial intelligence and automation tools. Software-supported solutions will hadle finding the right influencers for the right campaign and optimizing influencer performance.

New Fields. Like Cryptocurrency.

We can say that the field of affiliate marketing will expand in 2022. New areas, including cryptocurrencies, will be added to the areas we are used to seeing in affiliate marketing, such as retail, finance, insurance, and entertainment.

Conclusion

The year 2022 will offer excellent opportunities to affiliate marketers. However, increasing competition and rising expectations of brands present both threats and opportunities for those who want to do this job. In 2022, affiliate marketers have to focus on marketing processes as well as content production processes from a more professional perspective. Keeping up with technology and data-driven communication are the most critical challenges ahead of  affiliate marketers in 2022.

Recap of Digital Advertising in 2021

The devastating impact of the pandemic on the world economy was severely felt in the advertising world in 2020. 2021 was a strong comeback year, during which digital media was redefined anda growth rate beyond expectations was achieved in digital advertising. Restrictions on the use of third-party cookies were one of the hotly debated topics this year. Let’s have a look at the critical topics in digital advertising in 2021 together…

A Strong Rebound

Global ad spend, which was approximately $650 billion in 2020, increased by approximately 20% to $780 billion in 2021. This way, a strong rebound from the 1.2% contraction was experienced in 2020. This figure is $120 billion more than the 2021 projections made in 2019. Digital ad spending, on the other hand, increased by approximately 29% compared to the previous year, reaching $490 billion. Before the pandemic, this digital advertising global spending was estimated to reach $450 billion by 2021. Therefore, it can be said that the pandemic conditions led to some problems for digital advertising at first, but over time, media consumption habits changed, and it gained a more strategic position for advertisers.

Digital Advertising Is No Longer About Computers and Cell Phones Only

2021 has been a year that witnessed the growth of digital advertising beyond computers and mobile devices. Television is one of these channels.

CTV advertising expenditures in the US stood at $9.03 billion in 2020, increasing to $14.4 billion in 2021. The closures due to the pandemic and the fact that many companies have started to offer services that provide advertising-supported video content have had a great impact on this huge growth. Although CTV ads are more expensive than traditional television ads, their much more accurate targeting and measurement capacity make them attractive to advertisers. The increase in CTV advertising slots day by day is an indication that the prices will also decrease in the coming period.

One of the areas where digital advertising has grown rapidly has been outdoor advertising. In 2021, 12.5% ​​of outdoor advertising expenditures in the USA were made for digital media. On the media purchasing side, 3.9% of OHH media purchases were made programmatically.

User Data Privacy Has Become Digital Advertising’s Biggest Challenge

In 2021companies joined the efforts of national and international institutions on user data privacy. On the one hand, this change was welcomed due to the emergence of stricter regulations on the use of user data. However, it was also criticized for the risk of data monopolies.

The user data restriction that Apple brought with the new iOS caused the balance to change, especially in the mobile world. However, the issue of Google restricting the use of third-party cookies had a more significant impact.

Google postponed the change to limit the use of third-party cookies, which it had announced to implement in 2022 before the pandemic conditions, until 2023. Advertisers who were not prepared for such a drastic change benefited from the delay.

This change will make it very difficult for players who depend on third-party data for targeting. On the other hand, those who have effective data policies and can perform targeting independently of cookies will be the winners of this power shift.