How To Measure the Quality of Your Marketing Data

Data is never likely to be totally perfect, but there are still certain metrics you need to measure to ensure the quality of you marketing data is strong.

Marketing decisions are only as good as the data on which they’re made. Good quality data allows good quality insights to be leveraged effectively. Unfortunately, the quality of data is never guaranteed, especially as the size of data sets continues to grow.

But just because your data set is large, it doesn’t mean you can’t take action to improve the quality of your data. The first steps towards that is measuring it through a mix of people, processes and technology.

Data Quality Dimensions

There are a variety of definitions, but data quality is generally measured against a set of criteria called ‘data quality dimensions’. These measure the health of the data, such as completeness, or uniqueness.

In an ideal world, all these criteria would hold equal weight, but depending on what you intend to use your data for, you may need to prioritise certain criteria more above others. Certain industries may have established their own metrics for assessing data quality, but the international data resource management DAMA International sets out six key indicators for the quality of data.


Completeness refers to how much of a data set is populated. For example, a survey would be 70% complete if it is completed by 70% of people. To ensure completeness, all data sets and data items need to be recorded. So always endeavour to keep your data sets complete.


Uniqueness defines how unique a data entry is, i.e. whether that entry is duplicated anywhere else within the database. Deduping can help you cleanse a database of duplicate entries.


Timeliness refers to the age of your data. Naturally, the veracity of data over time will depend on the type of data it is. For example, an address might still be correct after 12 months, but will that still be the case after three years?


Validity simply means whether or not an entry in a data field is valid. If you ask for a phone number on a form, and the entry is ‘123456789’, that’s not a valid piece of data.


Accuracy refers whether the information you hold is correct or not. Of course, this is quite closely linked to timeliness, but not to be confused with validity.


Consistency refers to the way that data is recorded across media. Can data sets be compared and operationalised? Is it all recorded in the same way and can it be used and treated as a whole.

Remember that data is rarely perfect, and you have to juggle managing data quality with actually using the data. If you spend too long on maintaining quality, there’ll be no point analysing it. However, you should perform regular data quality audits, especially if you regularly collect new data sets.

Outstanding Advantages of Using Coupon Codes on Black Friday

Today, E-commerce has become an indispensable consuming habit of any individual. More and more customers know how to use coupon codes to optimize their buying experience.

Especially in this time, in the middle of Black Friday sale storm, when tons of products are and will be deeply discounted, then coupon codes are more attractive than ever. Coupons have played an important role in ensuring customer satisfaction and business marketing. The article will display some benefits of coupon codes toward customers so that you can get an effective assistant for your shopping process on Black Friday event.

What is Coupon?

Coupon (discount code) is being used quite a lot recently when affiliate marketing programs are blooming. Nowadays, regardless of the store size, businesses always have the tendency to offer discounts for customers through coupon codes.

Coupons are tickets and discount codes launched by manufacturers or retailers during promotions. Coupon code is also a form of coupon, but instead of using the paper, users will enter a code snippet at checkout online on the website.

When shoppers use a coupon, they get a discount on the bill compared to regular purchases.

The benefits of Using Coupon Codes on Black Friday

1. Save Time and Money

Needless to say, the first benefit that comes to anyone’s mind is that promo codes are the most effective means of economizing in the world. What’s more amazing than applying coupon codes when they allow you to reduce a significant amount of money you should have paid?

In fact, although promo codes are often found on special occasions, it’s only during this festive season that Black Friday discount codes appear with dense frequency, ensuring you will choose the most beneficial discount codes. Black Friday is truly a shopping paradise for you.

Not only can you save money, but you can also make the most of your time. For instance, by applying Black Friday online discount codes, goods are delivered right to your door, saving considerable time compared to when you move to the store location.

If you’re an advertiser seeking a pathway for your campaign, you’re probably hunting for promo codes right now. On this Black Friday, many prestige companies that provide solutions to help maximize your ad profits are giving their clients shocking discount codes. ReklamStore is now in partnership with CouponUpto to bring the best saving way to customers. You can seek a flood of hot ReklamStore Black Friday deals on CouponUpto site without spending time and money unwisely.

2. Convenient

Coupons can be found online. For example, and many other sites supply different types of coupons. As a customer, you just need to visit the sites and pick your desired coupons.

3. Satisfy your thirst for shopping

Surely, you have experienced at least once that you cannot buy your favorite items unless the price is reduced. Using coupons, especially on “crazy” Black Friday sales like this, gives you the opportunity to own your loved products that can’t be bought at full price. Imagine how great it is to get high-quality products at bargain prices. You will no longer have the feeling of regret like when you couldn’t afford or purchase something at a high price.

Furthermore, online coupons for e-commerce stores enable you to buy that product no matter where you live. That way, you will own your dream products quickly and profitably.

Spending less than usual means your shopping power is increased and enables you to own more.

4. Signal the time you should buy

As you may know, large organizations and agencies offer coupon codes occasionally. Releasing shocking discount codes signals that a big sale season is coming; therefore, customers can rely on this to make a decision to buy in the best time. Remarkably, Black Friday is the biggest sale-booming season of the year, so consumers can keep an eye on this occasion to get products with the most favorable prices. It’s has been a truth that there is no season of the year having larger coupon codes than Black Friday.

Small Tips when Using Seasonal Coupon Codes

  • Most coupons have an expiration date. Besides, usually, providers will limit the coupon by time (1 day, a few days, on the anniversary), by object (new customers, old customers), by geography,..
  • Pay attention to discount content such as discount percentage, sale items, applying limit and location.
  • Usage: using online coupon codes, you just need to copy the discount code and fill in the popup box when buying online. Often vendors will ask if you have a coupon code or promo code to fill out.

In conclusion, it’s clear that coupon codes have positive effects on buyers as well as sellers. Before proceeding to pay for any product or service, you should search for available coupon codes. This habit saves you a lot of money. It’s smart to look forward to holidays or big events like Black Friday because the price will be much lower and stores always have very attractive promotional coupons attached.

As such, currently, ReklamStore is offering the hottest Black Friday deals on CouponUpto site. Let’s check it out and execute efficient online marketing strategies to reach your targets along with ReklamStore!

The past, present and future of Ad Tech Transparency

When it comes to ad tech, transparency is often on the agenda of any discussion and is a real concern for buyers. Both advertisers and agencies agree there’s an issue, but tend to blame each other for transparency issues. Transparency, or rather the lack of it, has arguably been a blight on the industry, so to build credibility and trust, the whole industry needs to pull together if we’re to maintain the levels of growth experienced thus far.

For the buyer, the key is trust. In an age of automation and a digital reign over the media supply chain, brands are losing autonomy over how their ad spend is being distributed. Transparency in digital advertising is important from two perspectives: cost and inventory. If the ad buyer doesn’t have a handle on theses, not only can they be subject to mystery fees and mark-ups, their ad campaigns can be victims of fraudulent traffic or can end up on websites that are less than reputable.

In the past

Ours is a rapidly growing industry, so it’s no wonder that we’ve had issues along the way. It certainly wasn’t unheard of for advertisers to be handing over huge budgets to agencies without really knowing exactly what was being spent on what. In the worst case, their ad content could be displayed in environments that would threaten brand integrity, or be shown to fraudulent audiences on spoofed domains.

Fortunately the advent of protocols like ads.txt and sellers.json mean that advertisers have a much better idea of where their content is being displayed and who sees it.


Transparency in ad tech today focuses of a range of areas, but the three key concerns are:

Supply-chain: Understanding the supply-chain, or more specifically, auction dynamics and being able to see and understand bid stream data. This might come in the form of full publisher URL transparency for the DSP and buyers. This allows them to take decisions to optimise campaign performance more effectively.

Fee structures: It was easy for advertisers to throw cash down a black hole without really knowing exactly how much was being spent on what element of service. Now, it’s essential to know how much of the ad spend goes to tech partners like SSPs and third parties, and how much is being charged in fees.

Inventory quality: Providing the advertiser with access to inventory that’s not only brand-safe, but made up of real audiences helps deliver against on-target campaign objectives. When this is clear and demonstrable, that trust relationship between the advertiser and agency really is strengthened.

Looking towards the future

So, what does the future hold for ad tech transparency? There’s sure to be a focus among industry bodies on work that will bring all stakeholders into line and continue to build trust among buyers. This will result in buy-side and leading independent ad tech companies to operate impartially outside of closed ecosystems. However, we still need to see a push for transparency among agencies.

Social Commerce: What is it?

It’s estimated that the average person will spend about five years of their life on social media. Little wonder then that retailers are taking to the social networks to sell their wares! This post will take a look at social commerce and explain exactly what it is, where you can do it, and why it works.

What is social commerce?

In a nutshell, social commerce simply refers to buying and selling on social media sites and apps. While the mechanics of this varies from platform to platform, the key idea is that a purchase can be made within the social media environment.

It’s important to point out that its not the social media platform that’s doing the selling, it’s the retailer. Rather the social media platform acts as a conduit, and provides the retailer with a shopfront within the specific social media environment.

This feature comes in different forms on different platforms, which we’ll look at below.

What is a social commerce platform?

A social commerce platform is simply a social media platform on which retailers (or any business users) can sell products. The big three are currently Facebook, Pinterest and Instagram.

Pinterest “Shop the Look” pins allows shoppers to find items exactly the same as or similar to items in a post pinned in this way. Facebook’s “Shop Now” stores are more similar to traditional retailer online stores, but the shopper can browse without having to leave the app, though the shopper will be directed to the online store to complete their purchase.

Instagram features “digital price labels” which essentially allow you to build your own storefront on Instagram. These put a small bag icon next to posts which links to the product website. Instagram also recently introduced a feature which gives users the option to checkout directly on Instagram (without the need to leave the app)

While in its relative infancy, social commerce is set to grow quickly. 60% of user claim they discover products on Instagram, wile a third of users say they’d be happy to shop through a social media platform.

Why does social commerce work?

Reduces friction associated with online shopping: Users just have to hit a few buttons without the need to input payment. With comments next to the product, the research phase is also shortened.

Enables online retailers to reach new markets: The speed and ease with which retailers can directly test new markets make social commerce a viable long-term strategy.

Generates buzz around new products: Shopping is a social activity. Showcasing products directly to vocal potential customers can create lots of buzz.

Enables retailers to offer streamlined stores: Social media platforms provide in-depth analytics reports and tracking tools which allow retailers to tailor their offerings to their audiences.

Allows for personalized customer experience: Social media platforms also have lots of personalization features which can improve the efficacy of ads and posts.

Adds another channel for customers: Social commerce enables retailers to reach customers via their preferred outlet.

How to drive online business with affiliate marketing?

If you are looking for new opportunities to expand your online business, launching an affiliate program is a good way to go with. With its rapid growth, affiliate marketing proved to have the potential to drive sales and generate significant revenue.

Why is it so popular? First, you don’t spend your time on product promotion. Affiliates do it for you, while you concentrate on strengthening the product. Second, it’s efficient, as you pay only for the final result. And people you work with are from the start motivated to produce this result.

What do you need to start with affiliate marketing?

If you still wonder whether it is worth to start affiliate program – stop doubting, just try it! Launching an affiliate program can increase your revenue, the number of sales, conversion rate, average order value, and the amount of traffic you get.

Define Your Vertical

If you already have a product to promote, you can probably skip this step as your product already determines the vertical. However, if you don’t – choosing your vertical will be the first thing to do. Take a look at the most popular verticals, research on peculiarities of each, but also think which one you find interesting to work with.

Find Offers

Once you’ve settled on a vertical, you can start looking for relevant advertisers and offers to promote. There are a lot of directories of top affiliate programs available online, where you can read reviews and access information on offers.

If you don’t have a database of advertisers you work with yet, there is another option for you – data transfer tool CPAPI, that serves as an intermediary between sources of offers and Affise. It allows you to add hundreds and thousands of offers from advertising platforms into your network.

Choose Commission Rate

There are several different ways to reward your affiliates, and it depends on what you sell. It doesn’t always have to be a percentage of each sale. It can be a set dollar amount for each valid lead if you are interested in lead generation.

The most common reward plans are:

CPA – cost per action, one of the most common commission rates;

CPL – cost per lead;

CPC – cost per click;

CPI – cost per install;

CPM – cost per thousand impressions;

CPS – cost per sale.

All affiliates have their own rules that touches upon payment policies. Expect to find different payment conditions while looking for offers. Currently, the most demanded payment plan is a pay-per-conversion plan, where you pay only for a final conversion, not losing money on empty impressions or clicks.

Plan Marketing of Your Program

To make your program more enticing for affiliates to join, think about the corresponding promotion. Design user-friendly affiliate sign-up page, properly advertise your program online. Join affiliate communities to recruit more affiliates who promote products in the same niches. Besides making your program more visible, also think about its term, make offers more attractive for affiliates and comply with all agreement terms.

Find Affiliate Tracking and Management Solution

The success of affiliate program depends on the technical part not less than on initial investments and workflow management. Even if you work with only one affiliate, you still have to track the traffic flow, conversions, and make payouts. But what if there are dozens, hundreds, thousands of affiliates? It becomes much harder for you to manage all the offers, creatives and publishers in the most lucrative way.

To track everything properly you may either develop core capabilities in-house or go with a ready-to-use performance marketing platform. For advertisers and affiliate networks, it’s a decision with the direct impact on short and long-term business growth. Besides, having accurate tracking data on hand will save you from any discussions that might arise if the numbers of sales at your end do not match your affiliates’ figures.

In-house & SaaS: which one to choose?

An in-house solution is attractive in terms of data security and control over any additional developments – you have your own server with database and you decide how to use it. You keep all data within your software – everything is under your control. Flexibility, transparency, and control are the three main reasons why some like the idea of having their own tracking software. But at the same time, it is pretty troublesome as you are the one responsible for all updates, settings, errors etc. Further, the development process will be time and cost consuming.

The option that dispenses you from these responsibilities is a SaaS platform. It is installed and hosted on the software’s servers, and there is no complicated software installation, which guarantees you a quick start. SaaS provider is responsible for all updates and any technical support you may need. Besides, SaaS platforms are subscription-based, which allows you to predict the approximate amount of expenses and significantly lower initial costs.

Fortunately, there is a bulk of tracking platforms on the market. Unfortunately, you can’t trust all of them. Don’t get scammed choosing a solution for your business. You neither want to risk your business by using an unproved tracking solution, nor lose partners due to a lack of features that your partners may request. That is why you need a reliable tool, such Affise, that is developed by the best professionals of the sphere and trusted (or even endorsed) by the leading companies. Besides, starting with ready-to-go platforms have some clear advantages. Let’s take a look at some of them.

It’s Easy to Start

With performance marketing platforms, such as Affise, you can start your business and get first revenues in less than 72 hours. Besides, you will have a dedicated onboarding specialist who will lead you through the whole setup process.

PRO TIP: The most common and time-consuming challenge when starting a campaign is to pull all your offers. CPAPI solves this issue. It is a technology that enables prompt transfer of all your offers and import of existing affiliates/advertisers profiles into our platform.   

The whole package

Affiliate platforms cover different business models, such as CPA, CPL, CPI etc. Through them you can run different verticals and directions. Further, you also get all needed features, like statistics, Smartlinks, cap management, KPI section, smart targeting, API, 3rd party integrations etc. Everything that you need for the affiliate marketing business is here.

You Get Support of Best Professionals

Starting in affiliate marketing may be quite difficult, so you have to be sure that you have a back-up from the best professionals. If you are not sure about something, there is always a dedicated team from the platform provider who will walk you through the whole platform setup and management process.

At Affise you have a dedicated team of an onboarding specialist, customer success and technical support managers. They will help with all integrations and setups, carry out any needed demonstration or training calls, monitor your accounts and give recommendations. You can rely on their support 24/7.

Want to see how your sales skyrocket with affiliate marketing? Try Affise for free during 30-day trial. Use ReklamStore10 code to get 10% OFF for the first month on Affise.

7 Tips for Creating Successful Native Advertising

Native advertising is paid ads that match the look, feel and function of the media in which they’re placed.

Native ads often come up on social media feeds or as recommended content on a web page. Native ads try to look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without being obvious.

Here are 7 tips to make your native advertising successful.

1. Pick the right platform

This is the most basic step that ensures that your content will be seen by the right audience. It’s important to pick a platform where your target customers are likely to be reached, but you also need ensure that your content is suitable for this platform.

2. Tailor the content the platform and the audience

A good native ad doesn’t simply address the audience the media it’s published on, it will be in keeping with the tone of the page too. If you’re going to write a text for your ad, make sure it matches the style of other texts published on the page.

3. Provide quality

You need to provide real value to the people looking at your ad. Most often the success of the native ad campaign depends on how useful and engaging the content is. Look carefully at the platform to get a better idea of how your content could be useful to the audience. The platform might call for a tutorial, or perhaps a product review.

4. Make the design effective and mobile friendly

Make your ad look organic within the platform. If it matches the design of the platform, it’ll get attention. Also make sure your ad is mobile-friendly.

5. Don’t mention your brand too much

Focus on putting more value in your content and avoid mentioning your brand often. This doesn’t mean that you can’t link back to a relevant page on your website or backlink to a landing made especially for this campaign.

Another way to mention your brand in a native ad campaign is a logo.

6. Test and optimize

Your ad campaign consists not only of the content you create but also of a headline or ad slogan, a design, and possibly a landing page. Be sure that you measure and optimize these as your campaign progresses.

7. Include a powerful CTA

A strong CTA is short and to the point, and contains a verb that encourages people to act! Including an effective CTA is crucial. Test different versions of your CTA to find which works best for your audience.


Native ad campaigns might seem complex, but they have one thing at their heart: creating ads that integrate well into the style and tone of the platform you’re advertising on. Keeping this and all the other tips mentioned above in mind will help you craft an impressive native ad that will attract engagement.20