As we head into 2024, the world of advertising technology, known as AdTech, is set for changes and new ideas. The trends and insights shaping the future of AdTech give us a peek into what’s ahead. Let’s look at the forecasts and ideas that show us where AdTech is going in the next year.
Adapting to the Change in Cookies: A Big Shift
One major change happening is the decrease in the use of third-party cookies. This is a big deal for AdTech. Because people care more about privacy now, we need to rethink how we target ads and measure their success. Advertisers are looking at contextual advertising to deal with the loss of third-party cookies. This means using better technology to understand what people are interested in and show them ads that match, without relying on cookies.
Dealing with Shorter Attention Spans
These days, people don’t pay attention to ads as much as they used to. There’s so much content out there that it’s hard to keep people interested. To tackle this, ads need to be more engaging. Things like virtual reality and augmented reality can help make ads more interesting.
More Companies Doing Ads In-House
More and more businesses are deciding to handle their ad campaigns in-house instead of hiring other companies. This helps them have more control over their ads and saves money. By not paying other companies, they can use that money to make better ads.
New Technology Making Ads Better
In 2024, we’ll see a lot of new technology making ads better. Things like artificial intelligence and data analysis will help advertisers make better ads that people actually want to see. Also, ads will become more interactive, with things like virtual reality and augmented reality.
Using AI and Protecting People’s Privacy
It’s important that the technology we use to make ads doesn’t discriminate against anyone. Companies are working on making sure that the technology they use is fair to everyone. They also want to make sure that people’s personal information is safe.
Trying New Things: Ads in Games and Audio
Companies are finding new places to put ads, like in video games and audio content. With more people playing games and listening to podcasts, these are good places for ads. Advertisers want to make sure they reach people where they spend their time.
Choosing Ready-to-Use Software for Ads
More companies are using ready-made software for their ads instead of building their own. This saves time and money. They can customize the software to fit their needs without starting from scratch.
Looking at AdTech in 2024, working together, being flexible, and following the rules are key to success. By embracing new ideas and focusing on what people want, AdTech can become better and more effective in the years ahead.
