D&R’s 2019 performance achieved a noticeable increase compared to the previous year

It is possible to achieve a performance increase with the right campaign strategy

Campaigns that meet with consumers throughout the year have an important place in the planning of brands. All over the world as well as Turkey, special occasions like Black Friday and New Year are taking place in the calendar of brands with growing interest. Using correct methods on these special occasions is one of the main roads of the annual performance increase. With D&R, the world of culture, art, and entertainment, we succeeded in increasing our annual performance through the campaigns we carried out throughout the year and the communication of these campaigns in affiliate channels.

Preparation process

Throughout 2019, we ensured that campaigns targeting advantageous shopping together with D&R will be carried out in affiliate channels with equivalent timing and preparation. We have created a communication of the book fairs that offer up to 70% discounts, Black Friday and New Year campaigns taking part in specially priced products, discounts for brands and categories in affiliate communication channels.

We got to know our consumers

We constantly evaluated the demands and the topics we will contribute to in the preliminary preparations we practiced with D&R. In light of the information we have received, we had the opportunity to lead our affiliate channels and evaluate their performance with our brand. We also had the chance to reach great data together in these jointly conducted processes.

We completed 2019 with new successes

As a result of the strategies we apply in the light of the data obtained; D&R continuously improved its performance increase monthly in 2019. According to the 2018 performance, it achieved a growth of 123%.

In the last quarter performance, which is one of the busiest periods of the year as it includes the New Year and Black Friday periods, we performed above the current conversion rate in our general campaigns and achieved a rate of 7.80%. In addition to the number of visitors growing by 177% compared to 2018, we remained above the fourth quarter overall conversion rate and closed the year with a successful and new record.

Additional Comments

• According to the 2018 performance, D&R achieved a growth of 123%.
• In the last quarter performance, we performed above the current conversion rate in our general campaigns and achieved a rate of 7,80%.
• Between Q4 2018 and Q4 2019 visitors increased %205.