Dramatic changes in the near future await the ad tech industry. Changes in the GDPR regulations, Apple’s…
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Needless to say, the Covid-19 pandemic shaped the business landscape of 2020. Many businesses generating most of…
Influencer marketing is a great way for brands to gain instant recognition. But in marketing “instant” solutions have generally “temporary” effects. Cost-effectiveness and the effect on brand image of that kind of temporary solutions are always questionable. Influencers are there, they have an important persuasion power and brands want to use them. So, most of the brands started to take the influencer marketing business more seriously. And if you are thinking about using influencer marketing in your communications plan, we may have some valuable tips for you.
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2020 will be a year to remember. COVID-19 pandemic not only affected our professional lives as marketers,…
Pinterest is probably the most underrated social media among marketers. Its potential is known for some time,…
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The second wave of the pandemic spread across the globe, and many countries already resorted to lockdown….