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How to Maximize the Effects of Your Influencer Marketing
Influencer marketing is a great way for brands to gain instant recognition. But in marketing “instant” solutions have generally “temporary” effects. Cost-effectiveness and the effect on brand image of that kind of temporary solutions are always questionable. Influencers are there, they have an important persuasion power and brands want to use them. So, most of the brands started to take the influencer marketing business more seriously. And if you are thinking about using influencer marketing in your communications plan, we may have some valuable tips for you.
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How the Internet of Things (IoT) May Affect Advertising?
We are using more and more connected products everyday. Smartphones were the first piece of technology that enabled us to carry the internet to wherever we go. Today the internet is no more a “computer thing” thanks to wearable technologies like smartwatches and IoT products like connected air conditioners.
Before diving into the effects of IoT products on the world of advertising, let’s talk a little about the concept of the Internet of Things.
Here is Wikipedia’s definition of IoT: “The Internet of Things (IoT) describes the network of physical objects—“things”—that are embedded with sensors, software, and other technologies for the purpose of connecting and exchanging data with other devices and systems over the internet.”
As you can understand here, IoT is not only the products that connect to the internet. It’s the whole system that enables all these products to work in harmony.
In 2020, there are almost 20 billion active IoT products globally.