How the Internet of Things (IoT) May Affect Advertising?

We are using more and more connected products everyday. Smartphones were the first piece of technology that enabled us to carry the internet to wherever we go. Today the internet is no more a “computer thing” thanks to wearable technologies like smartwatches and IoT products like connected air conditioners.

Before diving into the effects of IoT products on the world of advertising, let’s talk a little about the concept of the Internet of Things.

Here is Wikipedia’s definition of IoT: “The Internet of Things (IoT) describes the network of physical objects—“things”—that are embedded with sensors, software, and other technologies for the purpose of connecting and exchanging data with other devices and systems over the internet.” Continue Reading…

A New Opportunity for Advertisers: E-Sports

Many major sports events including Tokyo 2020 Olympic Games and UEFA European Football Championship are cancelled because of COVID – 19 pandemic this year. Also, many national sport organizations like NBA and Premier League had to go down for several months. But the need remained unchanged. Since the gladiator times, people needed spectacle sports for entertainment. For thousands of people, e-sports come to rescue in these boring isolation days. Continue Reading…

5 Affiliate Marketing Tips for Publishers

No need to say publishing is a different game today. No matter you are a beginner or spent lots of years of your life in the publishing business, you have to learn how you can make money on digital.

We’ll give you some important tips for one of the most important revenue resources for publishers to : Affiliate Marketing. Using these tips will enable you to create wonderful content and keep your financial independence. Continue Reading…