A New Opportunity for Advertisers: E-Sports
Many major sports events including Tokyo 2020 Olympic Games and UEFA European Football Championship are cancelled because of COVID – 19 pandemic this year. Also, many national sport organizations like NBA and Premier League had to go down for several months. But the need remained unchanged. Since the gladiator times, people needed spectacle sports for entertainment. For thousands of people, e-sports come to rescue in these boring isolation days.
Gamers used to be creepy, weird looking nerds to most of society. But today, this perception is changing.
The main reason behind this change is simple: There are more people involved with games today thanks to consoles and mobile gaming. At the end of 2020, the global gaming industry is expected to generate nearly 160 billion US dollars of revenue.
As more people know about games, more people enjoy other people playing games.