Marketers have long talked about “brand communities.” However, there aren’t many companies that can genuinely implement this…
If you have been in the media buying business for many years, you must remember the days…
For decades, television buying has been done in familiar ways. Budgets are revealed when the people are…
Getting traffic for everyone is a big challenge. This is it, whether you’re a media titan or…
The first thing we do when the economy is struggling is reduce our wasteful spending. Brands also…
What we call web traffic today is actually mostly mobile traffic. Mobile traffic accounts for at least…
In the old days of advertising, radio ads were a big part of the mix. Radio was…
We discuss the value of the gaming sector for advertising. However, when we compare the size of…
For most of the population, social media has become the internet itself. Therefore, social media is one…