Why AI Could Play a Key Role in The Future of Media Buying
If you have been in the media buying business for many years, you must remember the days of planning using…
The Challenging but Bright Future of Television Media Buying
For decades, television buying has been done in familiar ways. Budgets are revealed when the people are divided into groups…
Advertising or Content Marketing? Do You Have to Choose One of The Others?
Getting traffic for everyone is a big challenge. This is it, whether you’re a media titan or the owner of…
Why You Should Not Reduce Your Digital Marketing Investments During the Recession Period
The first thing we do when the economy is struggling is reduce our wasteful spending. Brands also do this. Nearly…
Mobile Marketing in A Cookieless World
What we call web traffic today is actually mostly mobile traffic. Mobile traffic accounts for at least 60% of total…
Audio Advertising Is Here Again. So Where Are You?
In the old days of advertising, radio ads were a big part of the mix. Radio was one of the…
Gaming: An Undervalued Advertising Channel
We discuss the value of the gaming sector for advertising. However, when we compare the size of the industry with…
Why Do You Need to Think More About Social Commerce?
For most of the population, social media has become the internet itself. Therefore, social media is one of the most…
Paid Advertising vs. SEO. Finding the Perfect Path for Lucrative Traffic
One of the most important problems of almost every website is to drive more traffic. Especially for e-commerce sites, this…