Affiliate marketing world experiences great improvements every year. There have been prominent improvements in affiliate marketing, especially in the last decade. Furthermore, significant increases are also observed regarding incomes generated through affiliate marketing. Moreover, it can be concluded that companies which have started to benefit from affiliate marketing have become diversified. Accordingly, it is known that many advertisers, from start-ups to large companies, include affiliate programs in their marketing plans.
Additionally, as affiliate marketing becomes widespread, the number of affiliate publishers continues to grow in line with the online user population. Promotion models are becoming varied, user profiles are transforming, methods are being developed around technological innovations and as a result the digital marketing ecosystem is actually experiencing its own golden age. So, what kind of changes have occured in the affiliate marketing world from past to today?
Investment Rates
According to the researches conducted in this field, compound annual growth rates indicate that the budgets allocated to affiliate marketing activities have increased proportionately over the years. For instance, total affiliate investments amounted approximately to $3.5 billion in 2016, whereas this figure increased to $5 billion in 2017. This situation actually confirms the findings of those researches.
On the other hand, according to the data shared by Rakuten, it is expected that affiliate marketing investments solely in the USA will reach a volume of about $608 billion with a growth of 10% between the years of 2015 and 2020. All of these figures indicate that advertisers are more interested in affiliate marketing and that studies conducted in this field will increase in the upcoming years.
Content Types
Affiliate marketing has gained popularity as a result of the demand for blog contents and informative websites. Afterwards, content types enriched with various visual elements such as infographics and videos have come to the fore. Nowadays, it is observed that the product videos are quite popular in affiliate programs. Besides that, e-mails and e-newsletters are also frequently used by affiliate publishers.
Content is shaped based on the time-varying trends of online users. Thus, it becomes a requirement for both advertisers and publishers to track content type trends. Because the success of affiliate campaigns is directly related to accessing the right group of people with the right content.
Measurement Technologies
In the present day, there are some softwares that can be used to obtain and compare data on the efficiency of affiliate campaigns, bidding types, etc. Moreover, the platforms that provide affiliate services can compile all these data and present it as a report to advertisers. However, it was not as easy as it is now to collect all these data 5-10 years ago.
On the other hand, it will certainly be possible to collect much more data in a shorter period of time in the forthcoming years. That is because technology advances and usage areas become more diversified with each passing day. As a result, new technologies are called upon in order to improve the affiliate ecosystem.
Affiliate marketing is a highly functional method for advertisers, publishers and online users. If you want to be a part of the affiliate world, you can create your ReklamStore account in no time and start benefiting from affiliate services of ReklamStore.
