Use the Power Of Location-Based Advertising In Your Programmatic Advertising Strategy
Location-based advertising is rapidly becoming a staple of campaign strategy, with marketers expected to spend $26.5 billion on location-targeted marketing…
How Will Voice Assistants Impact Digital Advertising Strategies?
By 2020, voice searches are forecast to account for half of all searches, so getting to grips with how this…
Understanding the Consumer Journey and Using Programmatic Advertising To Join It Together
Marketers have always tried to target their prospects depending where they are on the consumer journey, that well-trodden path from…
A DMP Is Key to Personalizing Your Customer’s Experience
With all the noise out there, one of the most effective ways of cutting through and reaching your audience is…
How to Produce Quality Content to Increase Your Traffic and Conversions
You know the old adage: Content is King! And it’s as true now as it has ever been. But the…
How Can You Prevent Fraud in Digital Advertising?
The digital advertising industry is huge, with hundreds of billions of dollars being spent every year. Of course, an industry…
There’s No Point in Omnichannel Marketing if You don’t Have an Effective DMP
Omnichannel by its very nature is extremely complex. With the goal of providing the consumer with a seamless experience, tracking…
Sellers.json and SupplyChain Object : Specifications to help to see where inventory is coming from
You’ll be familiar with Ads.txt and App-ads.txt, which help sellers specify who their authorised digital sellers are. Well, now IAB…
Waterfall Auctions and Header Bidding: What are they and which is better?
The development of adtech is always throwing up new ways for ad inventory to be bought and sold programmatically. Two…