Studies on the General Data Protection Regulation (GDPR), which is recently one of the most mused subjects, were actually going on for an extensive period of time. Approved on April 14th, 2016 and came into force on May 25th, 2018, this regulation aims to ensure data traffic and personal information safety throughout Europe. Although considerable time has passed since the regulation came into effect, many organizations and web platforms still have not finalized their preparations regarding the subject matter.
Moreover, this legislation regulated by the European Council and the European Commission does not only concern the European based websites. Regardless of the country they are based in, all websites providing data collection services for European countries and realizing cross-border sharing of data are also expected to comply with the arrangements that came into place with the GDPR. Here are the main steps that the websites should take in order to ensure the safety of personal data belonging to European users with respect to GDPR…
1) Comprehend The Basics of The Regulation
No need to go over loads of official text to comprehend the mission of GDPR. Simply put, this legislation aims to recognize the right of online users regarding personal data and to ensure complete transparency of web platforms while handling these data.
From this point of view, it clearly becomes evident that the most sensible action for all organizations providing services over the internet should be collecting only required personal data and storing this data only for the period required. As a matter of fact, articles of GDPR focus exactly on this idea.
2) Rearrange Your Practices According to the Regulation
GDPR clearly requires that data owners should give explicit permission for processing of their data. Moreover a statement, electronic or printed, written or oral, demonstrating that the person in question has given approval for the usage of their personal data should be present for obtaining the consent of physical persons. Likewise, it is under the websites’ responsibility to ensure that all the privacy policies are conveyed to the data owner in a clear and comprehensible manner.
In addition to above-stated points, brands might face severe consequences in cases where personal data is stored on unsafe web servers or on USB flash drives in an unencrypted manner, since these applications pose a threat to data security, and thus are against the GDPR. It would be of great use to construct cyber-security programmes in order to prevent these kinds of data breach.
3) Delegate a Data Protection Responsible
According to GDPR, web platforms and brands that are termed as being responsible for data should delegate data protection responsible which would be responsible for the protection of all personal data. It is critically important that these personnel should be exclusively trained on the legislation and related obligations, and their awareness of the subject should be raised. This is important since the whole organization as the data responsible could be facing administrative fines or other legal sanctions in cases where the data processing standards could not be maintained.
Taking all these steps would make it much easier for the organization to gain the trust of online users since all their operations would be compliant with the regulations. This of course, substantially affects the platform’s recognition. If you also would like to enhance your brand recognition and stand out in competition, create your ReklamStore account right away and start using the best advertising technologies for your brand.
