The affiliate marketing business has been booming over the past few years. The most important reason for this rise is the increase in the global e-commerce volume due to the closures. However, we have to admit that this rise in affiliate marketing makes everyone’s mouths water, and therefore the competition is getting harder day by day.
Let’s take a closer look at what awaits us in affiliate marketing in 2022.
Budgets Will Increase
The budgets allocated by brands to affiliate marketing have been increasing steadily over the last few years. However, the pandemic has accelerated this increase. It is expected to spend $8.2 billion on affiliate marketing in 2022.
Data Will Be at The Focus of the Strategic Approach
Higher budgets allocated to affiliate marketing by brands means that they take this business more seriously. So, in 2022 they will have a more strategic approach where data is the focus. Considering that 2022 will be the year of preparation for the limitation of the use of third-party cookies, we can say that affiliate marketers need to develop their capacity to provide marketers with more diverse data.
Micro and Nano Influencers. Again…
We’ve been talking about the importance of micro and nano influencers in affiliate marketing for the last few years. The situation is not different in 2022 either. Micro and nano influencers, which have a much stronger influence than large influencers targeting large audiences, will continue to rise in 2022.
AI to Simplify Campaign Design
The increased involvement of micro and nano influencers in affiliate marketing efforts makes campaign administration more challenging for brands. This problem will be solved with artificial intelligence and automation tools. Software-supported solutions will hadle finding the right influencers for the right campaign and optimizing influencer performance.
New Fields. Like Cryptocurrency.
We can say that the field of affiliate marketing will expand in 2022. New areas, including cryptocurrencies, will be added to the areas we are used to seeing in affiliate marketing, such as retail, finance, insurance, and entertainment.
The year 2022 will offer excellent opportunities to affiliate marketers. However, increasing competition and rising expectations of brands present both threats and opportunities for those who want to do this job. In 2022, affiliate marketers have to focus on marketing processes as well as content production processes from a more professional perspective. Keeping up with technology and data-driven communication are the most critical challenges ahead of affiliate marketers in 2022.