The world’s number one social media platform, Facebook, has been in our lives for a long time. Therefore, Facebook ads are also an important part of our daily work flow.
Achieving better results by optimizing Facebook ads is a task in itself. In this article, we will give you a few tips to better optimize your Facebook ads.
Embed Facebook Pixel on Your Website
Facebook ads are great. However, if you do not fully set up Facebook ads, it is impossible to take advantage of the full potential of these ads. In order to optimize your ads, you first need to be able to measure your ads in a healthy way. To achieve that, the best technique is to use the Facebook pixel.
Start with a Broad Audience
Identifying users on Facebook has become a challenging task, especially after the iOS update. One of the most effective ways to get around this challenge is to keep your audience broad at first, then create a new audience of users who react to your ad and push those users to conversion.
Use Your Existing Posts
It is possible to use your existing posts on Facebook as an advertisement. However, most advertisers ignore this feature.
It might be a good idea to use your organically performing posts as ads. These socially proven posts can act as a locomotive for your goal.
Do Your Ad Timing Well
One of the most critical variables that determine the performance of your ads is when your user sees your ad.
Depending on your target audience and the subject of your ad, there will be differences in users’ interest in your ads. For example, it might be a good idea to run hobby ads on the weekend and business ads on weekdays.
At the beginning of your campaign, you may not have a clear idea of which ad to run and when. To have a good roadmap, analyze the timing of your audience’s reaction to your ads and optimize your campaign accordingly.
Avoid Ad Fatigue with Ad Diversity
No one likes to see the same ad over and over. While everyone is aware of this fact, most advertisers do not stop showing the same advertisement to their target audiences repeatedly. This is not a healthy method to achieve the desired results.
Don’t be lazy when it comes to creating your ad creative. Go for variety in both your ad formats and your persuasive arguments. Note that different messaging strategies may persuade different users.
