We are not sure if we still must use the “e” letter in e-commerce, as the global e-commerce volume reached USD 2 trillion. In other words, e-commerce is not merely a type of commerce, it’s the very commerce.

Consumer behavior changes rapidly. For almost everything we buy, we start our decision-making process with a search on the internet. We search for a phone, mortgage rates or travel destinations. But we also search for the best restaurants or barbershops around us.

It’s needless to talk about the rising popularity of digital advertising globally. In some countries, digital advertising spending reached the level of traditional media spending and in some countries, a bigger share of dollars went to digital advertising.

We all love to read. At least, that’s what we keep saying. According to some scientists, reading is still the best way to learn. Research shows that a person with a regular reading habit has more sophisticated neural connections than a regular person.