If you are new to the digital advertising world, the terms used in the field may confuse you. The main reason for this confusion is the new digital marketing technologies introduced every year.

As you probably know Google is constantly updating its search algorithm to provide better search results. And from time to time, almost three or four times a year, these updates are huge and Google calls them “core update”.

During the Coronavirus crisis, you probably remembered the “real” function of the black box sitting in your living room. We are talking about your TV. This device you used for a very long time as a larger display for your laptop or the monitor of your gaming console has become a news source through TV channels. Many of us changed our media consumption habits during the Coronavirus crisis.

Those who spent a considerable amount of time in the advertising business know well how fragile the industry is against economic struggles. 

Day after day  we understand that we’re passing through something we have never seen before. COVID-19 crisis created tectonic shifts in every part of our lives, and business life took a major share of the hit.

Coronavirus is the most destructive pandemic we have seen in our lifetime. But it’s not the first one in the history of humanity. Humans had faced pandemics most of which were more fatal than Coronavirus. Every time, humanity survived. This time, we will survive as well, but many things will change.