Dramatic changes in the near future await the ad tech industry. Changes in the GDPR regulations, Apple’s changes in Safari, and new privacy features in Google’s Chrome will create an entirely new landscape in the online advertising business.

Influencer marketing is a great way for brands to gain instant recognition. But in marketing “instant” solutions have generally “temporary” effects. Cost-effectiveness and the effect on brand image of that kind of temporary solutions are always questionable. Influencers are there, they have an important persuasion power and brands want to use them. So, most of the brands started to take the influencer marketing business more seriously. And if you are thinking about using influencer marketing in your communications plan, we may have some valuable tips for you.

Most of us are so focused on creating effective advertising strategies. We think a lot about targeting and budget allocation. But we forget about the value of creative materials in our ads. In this article, we will give you some tips to create more engaging advertising copies.

Usually, Google doesn’t like to talk about its core updates. When a core update rolls out, it takes weeks to understand what’s going on for SEO experts.