The past, present and future of Ad Tech Transparency

When it comes to ad tech, transparency is often on the agenda of any discussion and is a real concern for buyers. Both advertisers and agencies agree there’s an issue, but tend to blame each other for transparency issues. Transparency, or rather the lack of it, has arguably been a blight on the industry, so to build credibility and trust, the whole industry needs to pull together if we’re to maintain the levels of growth experienced thus far.

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