How to Be Prepared for Google Page Experience Update?

Usually, Google doesn’t like to talk about its core updates. When a core update rolls out, it takes weeks to understand what’s going on for SEO experts.

But this time it’s different. Google warned website owners of an upcoming update for the first time in its history. So it’s fair to say that this update will be huge and you’ve got to be prepared for it.

If you haven’t done anything yet for this update, don’t worry. You’ve still got time. Google will roll out this update in May 2021. Continue Reading…

Digital Advertising in 2021: What to Expect?

2020 will be a year to remember. COVID-19 pandemic not only affected our professional lives as marketers, but also our personal lives. We are all aware that nothing is going to disappear suddenly, when the clocks strike midnight on New Year’s Eve, but still we are counting down hours impatiently to give closure to 2020.

A new year brings hope. But we’ll continue to live the effects of the pandemic next year as well. Let’s see what 2021 will bring to the digital marketing world. Continue Reading…

7 Free Online Marketing Classes You Should Check

The second wave of the pandemic spread across the globe, and many countries already resorted to lockdown. The landscape of empty streets is treating for physical stores. If you are a small business owner, you are not alone to feel that anxiety. But you have a chance to survive in these difficult times by shifting a part of your business to the online world, and we’ve got 7 completely free digital marketing courses for you. An excellent point to start! Continue Reading…

How the Internet of Things (IoT) May Affect Advertising?

We are using more and more connected products everyday. Smartphones were the first piece of technology that enabled us to carry the internet to wherever we go. Today the internet is no more a “computer thing” thanks to wearable technologies like smartwatches and IoT products like connected air conditioners.

Before diving into the effects of IoT products on the world of advertising, let’s talk a little about the concept of the Internet of Things.

Here is Wikipedia’s definition of IoT: “The Internet of Things (IoT) describes the network of physical objects—“things”—that are embedded with sensors, software, and other technologies for the purpose of connecting and exchanging data with other devices and systems over the internet.” Continue Reading…