The Basics of In-App Advertising
The majority of digital ad spending is now on mobile – in fact, mobile is set to account for over…
How the Future of Programmatic is being Shaped
An estimated four out of every five ad dollars was spent programmatically in 2017, with over 75% of total advertising spend transacted programmatically…
Why Should Publishers Use An SSP?
What is an SSP Programmatic advertising undoubtedly helps businesses maximise profits and minimize costs. SSPs (Supply-side Platforms) are an integral…
Mobile-First Indexing and What You Need To Know About It
As of July 1st, 2019, Google have been implementing mobile-first indexing, and this will be applied to all new websites…
Programmatic Advertising Platforms (DSPs) vs Google Ads Share
A lot of advertisers are not familiar with the programmatic advertising term: demand-side platform (DSP). There are a lot of…
Don’t Rely on Your Instincts, Rely On Data: Using DMPs and Data to Make Business Decisions
The digital marketing landscape has transformed over the past 10 years. Brands face more competition than ever and retaining business…
12 Reasons Your Business Blog Is Failing
Let’s say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you…
Can a People-Centric Social Media Strategy Scale?
Remember when social media was social? Now, among the deluge of complaints, emoticons, and spam, individuals and businesses alike now…
How To Promote Your App: Organic And Paid Methods
If you’ve just built or are about to build an app, your priority will be to get as many users…