Native advertising is paid ads that match the look, feel and function of the media in which they’re placed.
Native ads often come up on social media feeds or as recommended content on a web page. Native ads try to look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without being obvious.
Here are 7 tips to make your native advertising successful.
1. Pick the right platform
This is the most basic step that ensures that your content will be seen by the right audience. It’s important to pick a platform where your target customers are likely to be reached, but you also need ensure that your content is suitable for this platform.
2. Tailor the content the platform and the audience
A good native ad doesn’t simply address the audience the media it’s published on, it will be in keeping with the tone of the page too. If you’re going to write a text for your ad, make sure it matches the style of other texts published on the page.
3. Provide quality
You need to provide real value to the people looking at your ad. Most often the success of the native ad campaign depends on how useful and engaging the content is. Look carefully at the platform to get a better idea of how your content could be useful to the audience. The platform might call for a tutorial, or perhaps a product review.
4. Make the design effective and mobile friendly
Make your ad look organic within the platform. If it matches the design of the platform, it’ll get attention. Also make sure your ad is mobile-friendly.
5. Don’t mention your brand too much
Focus on putting more value in your content and avoid mentioning your brand often. This doesn’t mean that you can’t link back to a relevant page on your website or backlink to a landing made especially for this campaign.
Another way to mention your brand in a native ad campaign is a logo.
6. Test and optimize
Your ad campaign consists not only of the content you create but also of a headline or ad slogan, a design, and possibly a landing page. Be sure that you measure and optimize these as your campaign progresses.
7. Include a powerful CTA
A strong CTA is short and to the point, and contains a verb that encourages people to act! Including an effective CTA is crucial. Test different versions of your CTA to find which works best for your audience.
Native ad campaigns might seem complex, but they have one thing at their heart: creating ads that integrate well into the style and tone of the platform you’re advertising on. Keeping this and all the other tips mentioned above in mind will help you craft an impressive native ad that will attract engagement.20