Retargeting is used for interacting with online users who visit a website but do not convert. It is possible to win back users who left an online platform with retargeting campaigns. Moreover, researches indicate that retargeting campaigns are clicked 10 times more than display ads.
This is because users who see retargeting ads often tend to revisit that brand’s website since they are already familiar with the brand in question. However, there are some important points that must be taken into consideration in order to carry out successful retargeting campaigns. Here are 3 important steps that you should take for winning back users who did not take any action during their first visit to your website…
1) Set A Precise Purpose
Retargeting ads can be defined as a highly effective marketing instrument that can be utilized in order to bring online users back to your website. On the other hand, you should be certain about what you expect the users to do on your website once they are back. By this means, you will know which way to follow in order to accomplish different marketing goals.
For instance, your marketing goal might be to double sales in 2 months, to reduce the cart abandonment rate or to increase the share of cross-selling in total revenue. If you build your retargeting campaigns in this direction, you can succeed in a short period of time.
2) Use Segmentation
The target audience has a big role in the success of retargeting ads. This is because the motivation of users who check on product prices and read blog contents and that of users who leave the website after spending a couple of seconds on the homepage are not the same. Accordingly, it can be easily argued that the users who do not spend even a couple of minutes in the homepage will probably not revisit the website, however, the other users in question can be considered as potential costumers and as a great target for retargeting campaigns.
Therefore, it is not very logical to spend digital advertising budget for people who are not likely to make conversion. Instead, it would be wiser to focus on users who are interested in your products and services and to separate them into segments based on their behavior patterns on the website, their language, location and spending habits. Afterwards, actions can be taken in order to achieve marketing goals through advertising campaigns suitable for the segments.
3) Set The Impression Frequency Of Your Ads
Nowadays, online users see a lot of ads during the day. Therefore, a situation, which is sometimes referred to as advertising blindness, may surface occasionally. This situation results in users not being interested in advertising. Of course, not publishing online advertising would not be the solution to this problem. The real solution is to provide an ideal number of ads to potential customers during the day.
For instance, although it may vary depending on the product/service type and the advertising goals, the ideal display frequency for an ad is 10 to 20 times per day. Thus, keeping the display frequency within this range will make your ads catchy for online users without sabotaging the retargeting campaign. If you want to reach your target audience in the most effective way, you can create your own ReklamStore account in just a few seconds and start benefiting from the best advertising solutions for your brand.26