Due to its sophisticated targeting capabilities, digital advertising has changed traditional advertising. However user data is necessary…
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One of the major issues facing the advertising sector is ad fraud. Spending on digital advertising is…
The era of manual media purchase has long since passed. A new era in media buying was…
The internet is one of the most significant business avenues for small businesses. Even offline firms find…
Turkey has been hit by massive earthquakes on February 6 with magnitudes of 7.7 and 7.6. Causing…
The future of programmatic advertising became a topic of discussion, particularly following the restrictions that severely limited…
Marketers have long talked about “brand communities.” However, there aren’t many companies that can genuinely implement this…
If you have been in the media buying business for many years, you must remember the days…
For decades, television buying has been done in familiar ways. Budgets are revealed when the people are…