Programmatic advertising, which automates media purchase processes for advertisers, appears as a marketing automation technology. Thanks to the programmatic advertising which enables targeting with regard to many variables including online users’ socioeconomic, demographic, and geographic features; promotional activities about products or services can reach users with highest interest possibilities.
Providing many advantages for advertisers enables programmatic advertising to be known as the future’s advertising technology. And this points out that programmatic advertising which has become popular in recent years will not fall off the radar of the digital advertising ecosystem for many years. Accordingly, it is beneficial to follow the trends of programmatic technology which will direct the near future.
Here are the programmatic technology trends that will shape the year 2019…
Video contents that become increasingly popular thanks to video sharing networks have also become an efficient promotion tool for companies. Parallel to the increasing interest of online users to video contents, investments in video ads accordingly are in full throttle. Still, it wouldn’t be right to defend that all video ad campaigns prove sufficient for attaining the anticipated success.
The fact that advertising companies are sometimes not able to determine the correct strategy undoubtedly plays a major role in these cases of failure. Video ads intended to assist in boosting sales might fail to meet expectations sometimes with regard to their content, sometimes with regard to their method and at other times due to technical incompetence. That being said, what are the main points advertisers should pay attention to in order to achieve their sales objectives?