The Benefits of Programmatic Advertising

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Programmatic advertising is defined as an advertising technology in which online user data is used and media purchase processes are automatically completed, focusing on the data. While predictions, face-to-face meetings, and possibilities come into question in the conventional purchase method, transparent purchase processes, and practicability come to the forefront under the light of algorithms in programmatic advertising.

Investments on the programmatic advertising which is becoming more popular every passing year are thought to reach 39 billion dollars in 2018 in the United States. In addition, it is foreseen that B2B companies which are slow on the uptake of the programmatic technology compared to B2C companies will speed up the adaptation process in 2019. So, what qualities of the programmatic advertising which is one of the most emphasized subjects in the world, particularly for the last several years make it different than conventional methods?

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Should You Use Programmatic Advertising?

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In line with the advancing technology and changing trends over the last 20 years, digital advertising terms rapidly gained popularity in the advertising world. Thanks to digital advertising methods, the advertisers had the opportunity to reach the majority of their target audience through more practical and affordable ways.

Currently, digital advertising became much more advanced by means of technological innovations so that it can target the whole of the target audience. It can thus be argued that the programmatic technology, being the latest chain of digital advertising, for now, opens advertisers the door to many possibilities.

So; what kind of advantages does the programmatic advertising -referred to as the future of advertising- provide advertisers compared to classical methods?

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