As technology develops with each passing day, advertising channels and marketing practices continue to evolve accordingly. This leads to the introduction of many different new concepts into human life. Advertisers, marketing experts and, of course, other professionals in the digital advertising ecosystem are also required to follow all these concepts and be familiar with their meaning.
To be familiar with basic digital advertising terms can also be a great advantage for advertiser brands to manage their processes. Because in this way, it becomes quite easy to decide which practice to continue with, for what purpose and in what situation. Here are 10 digital marketing terms that are of great benefit to know by advertisers…
Retargeting is used for interacting with online users who visit a website but do not convert. It is possible to win back users who left an online platform with retargeting campaigns. Moreover, researches indicate that retargeting campaigns are clicked 10 times more than display ads.
This is because users who see retargeting ads often tend to revisit that brand’s website since they are already familiar with the brand in question. However, there are some important points that must be taken into consideration in order to carry out successful retargeting campaigns. Here are 3 important steps that you should take for winning back users who did not take any action during their first visit to your website…
Video contents that become increasingly popular thanks to video sharing networks have also become an efficient promotion tool for companies. Parallel to the increasing interest of online users to video contents, investments in video ads accordingly are in full throttle. Still, it wouldn’t be right to defend that all video ad campaigns prove sufficient for attaining the anticipated success.
The fact that advertising companies are sometimes not able to determine the correct strategy undoubtedly plays a major role in these cases of failure. Video ads intended to assist in boosting sales might fail to meet expectations sometimes with regard to their content, sometimes with regard to their method and at other times due to technical incompetence. That being said, what are the main points advertisers should pay attention to in order to achieve their sales objectives?
Banner ads come as an advertising method that the companies frequently call upon for enhancing their visibility in the digital world as well as for promoting their products/services. Nevertheless, the expected outcome sometimes might not be yielded from banner ads due to strategy mistakes. It would herein be of great use to list the reasons why the online users are not interested in banners and to make improvements accordingly.
All the companies undoubtedly aim for attaining their marketing goals by making use of successful online ads. It is, on the other hand, inevitable that the advertising activities, unfortunately, would face failure as long as the focus would not be set on expectations and needs of target audience. So what do the online users expect from banner advertisements, and what are the reasons for not clicking on banners?
Studies on the General Data Protection Regulation (GDPR), which is recently one of the most mused subjects, were actually going on for an extensive period of time. Approved on April 14th, 2016 and came into force on May 25th, 2018, this regulation aims to ensure data traffic and personal information safety throughout Europe. Although considerable time has passed since the regulation came into effect, many organizations and web platforms still have not finalized their preparations regarding the subject matter.
Moreover, this legislation regulated by the European Council and the European Commission does not only concern the European based websites. Regardless of the country they are based in, all websites providing data collection services for European countries and realizing cross-border sharing of data are also expected to comply with the arrangements that came into place with the GDPR. Here are the main steps that the websites should take in order to ensure the safety of personal data belonging to European users with respect to GDPR…
The term Supply Side Platform, abbreviated as SSP, refers to a tool that helps publishers get the best offer from advertisers for their inventory. SSPs, which have a similar structure to the DSP (Demand Side Platform), contribute to better advertisement management for publishers only, unlike DSPs. In this respect, publishers determine the cost of the advertisement space through minimum units, and the advertiser who gives the maximum price for the advertisement space can gain access to the publisher’s website’s inventory.
The number of publishers using SSP technology, which makes the advertising management very practical, keeps growing. In addition to that, while programmatic advertising remains popular, it is possible to predict that SSP will be used by more publishers in future periods. So SSPs are considered to be the technology of the future, but how do they work?