D&R – The Management of Affiliate Channel on Black Friday

RS-black-friday-1-690Affiliate marketing, also known as performance marketing is a system in which the advertisers gain customers, encourage existing customers to shop again, increase their brand awareness, and reward sub-publishers who perform well by using an agent advertising network.

This model in which everyone wins as the actions such as subscriptions, application downloads, and video views that are asked by the advertiser take place is preferred by more and more advertisers because it is result-oriented and has the minimum risk.

The advantages of an affiliate marketing are that its costs are known beforehand, that it makes payments only when the targeted action is received, that it also provides traffic while the action is targeted.

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