What Does Google Ads Parallel Tracking Mean for Advertisers?

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It is possible that users of Google Ads have been thinking about parallel tracking for some time. It is of great importance for advertisers to have more detailed information about the parallel tracking feature that Google launched as an option in May and started sending informative e-mails about a few months ago.

As of October 30, 2018, Google Ads’ ad tracking solution is becoming required for all ad accounts. Therefore, it would be useful for advertising campaigns to investigate how they will be affected by this feature. In particular, advertisers using third-party ad tracking software need to make sure their software is compatible with this new feature.

Here are the important details about Google Ads Parallel Tracking…

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How to Choose The Right DSP For Your Company?

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Programmatic media purchasing is definitely one of the most popular digital advertisement concepts of the last few years. One of the most important components of the programmatic ecosystem is of course the demand side platforms (DSP). DSPs are defined as a technology that makes it possible for advertisers to automate the buying process of the spaces where the advertisements will be displayed and it also allows them to track campaigns.

In programmatic advertising, purchasing decision for each advertisement is carried out through DSP algorithms within milliseconds. This provides great convenience for advertisers. Of course, the most efficient advertising campaigns can only be possible with the right choice of DSP. Here are some of the critical points that companies should consider when selecting a DSP…

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A Guide To Choosing The Best Programmatic Advertising Platform For Your Brand

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The success of programmatic advertising in achieving marketing goals of brands cannot be denied. Thanks to this technology based on user data, it is possible to increase the performance of e-marketing and to get higher efficiency from advertising campaigns. But undoubtedly, the preferred programmatic advertising platform plays an important role in this success.

The selection of programmatic advertising platform is an extremely critical decision, as it affects the whole campaign and even the brand image. At this point, it is necessary to focus on the needs of the brand in order to find out which platform would be the best choice. Here are the main points to consider while deciding on a programmatic advertising platform…

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10 Outstanding Digital Marketing Terms You Need to Know

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As technology develops with each passing day, advertising channels and marketing practices continue to evolve accordingly. This leads to the introduction of many different new concepts into human life. Advertisers, marketing experts and, of course, other professionals in the digital advertising ecosystem are also required to follow all these concepts and be familiar with their meaning.

To be familiar with basic digital advertising terms can also be a great advantage for advertiser brands to manage their processes. Because in this way, it becomes quite easy to decide which practice to continue with, for what purpose and in what situation. Here are 10 digital marketing terms that are of great benefit to know by advertisers…

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Guide For Determining Realistic Digital Advertising Budget

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Marketing activities play a crucial role in the sustainability of a company. Marketing activities that also cover traditional and digital advertising activities help companies to reach their target audience, to earn the trust of these audiences and to enhance sales. Nevertheless, a considerable number of companies do not allocate sufficient budgets for digital advertising activities. And since this affects the efficiency of all marketing campaigns, most of the time the efforts do not result as anticipated.

At this point, companies’ examination of their general resources and decision on how much to allocate for digital advertising activities among marketing items becomes of importance. After preparation of an efficient budget plan in line with company’s needs, the only thing left to be realized would be determining marketing activities and taking action. Here are the steps companies should take in order for preparing a realistic, balanced and applicable digital advertising budget…

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How to Generate More Sales With Video Ads

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Video contents that become increasingly popular thanks to video sharing networks have also become an efficient promotion tool for companies. Parallel to the increasing interest of online users to video contents, investments in video ads accordingly are in full throttle. Still, it wouldn’t be right to defend that all video ad campaigns prove sufficient for attaining the anticipated success.

The fact that advertising companies are sometimes not able to determine the correct strategy undoubtedly plays a major role in these cases of failure. Video ads intended to assist in boosting sales might fail to meet expectations sometimes with regard to their content, sometimes with regard to their method and at other times due to technical incompetence. That being said, what are the main points advertisers should pay attention to in order to achieve their sales objectives?

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