The Simple Guide to Understanding CPM Advertising

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The CPM pricing model was first introduced in 1995 and significant developments in internet advertising started to arise in a short span of time. This ad pricing model that is quite scalable meant that both advertisers and publishers could profit and measure their profits in the world of digital advertising.

Thanks to CPM model which is the abbreviation of Cost Per Mille, advertisers pay publishers when online advertising contents are viewed 1000 times. It enables advertisers to ensure that the target audience comes into contact with the advertisement. The fact that how many times the target audience who visits the platform of the online publisher views banners or content-based ads is the foundation of the CPM model. It means that advertisers buy a CPM ad for each view that is performed by a web visitor.

Therefore, 30.000 views for a banner ad are expected when a 30.000 CPM-based ad is purchased. However, it is worth reminding that the 30.000 ad-views are not performed by 30.000 unique visitors. CPM advertising, especially preferred frequently in affiliate marketing, is a pretty effective model depending on the purpose of an ad. Here are the other important details about the CPM advertising…

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