Omnichannel by its very nature is extremely complex. With the goal of providing the consumer with a seamless experience, tracking a consumer journey is key, but also very tricky. A customer might first see a product on a display banner, then they might use a search engine to look for that product the following day. They may then use a smartphone to find a retailer, then use an app or browser in the physical store to make online price comparisons. Finally, they might use a laptop a day or two later to actually make the purchase.

You’ll be familiar with Ads.txt and App-ads.txt, which help sellers specify who their authorised digital sellers are. Well, now IAB Tech Lab are introducing SupplyChain Object and Sellers.json, specifications that together, will allow advertisers to see where the inventory they’re buying is coming from. The ultimate goal: to make the programmatic ecosystem more transparent and reduce the space for fraudsters.

The development of adtech is always throwing up new ways for ad inventory to be bought and sold programmatically. Two popular methods are Waterfall Auctions and Header Bidding. This article will take you through exactly what they are and some of their shortcomings.

You’re ready to put in the hours to build a website, set up an blog and social media accounts, develop a personal brand and garner a devoted following. Now, you want to know the best way to monetise all that effort. Affiliate marketing is one of the best ways to make all the content you create work for you. Let this handy guide take you through some top tips to help promote your content and boost your affiliate marketing income.