Those who spent a considerable amount of time in the advertising business know well how fragile the industry is against economic struggles. 

Day after day  we understand that we’re passing through something we have never seen before. COVID-19 crisis created tectonic shifts in every part of our lives, and business life took a major share of the hit.

Coronavirus is the most destructive pandemic we have seen in our lifetime. But it’s not the first one in the history of humanity. Humans had faced pandemics most of which were more fatal than Coronavirus. Every time, humanity survived. This time, we will survive as well, but many things will change.

The advertising industry has been through many crises in the past. It’s a fact that if there is anything wrong in a modern capitalist economy, the advertising industry takes the first hit.

Most people are avoiding crowded spaces. Major cities in developed countries are locked down. At first sight, this situation may be considered as an opportunity for online businesses. However, the scenery is far more complex than it looks.

Searching is the most common activity we do online. When we are looking for something on the Internet, we start with a search. Searching became a natural part of our everyday lives and Google knows that. That’s why Google tries to make its search engine more and more natural every day.