There’s No Point in Omnichannel Marketing if You don’t Have an Effective DMP

Omnichannel by its very nature is extremely complex. With the goal of providing the consumer with a seamless experience, tracking a consumer journey is key, but also very tricky. A customer might first see a product on a display banner, then they might use a search engine to look for that product the following day. They may then use a smartphone to find a retailer, then use an app or browser in the physical store to make online price comparisons. Finally, they might use a laptop a day or two later to actually make the purchase.

Yazının Devamı…

Sellers.json and SupplyChain Object : Specifications to help to see where inventory is coming from

You’ll be familiar with Ads.txt and App-ads.txt, which help sellers specify who their authorised digital sellers are. Well, now IAB Tech Lab are introducing SupplyChain Object and Sellers.json, specifications that together, will allow advertisers to see where the inventory they’re buying is coming from. The ultimate goal: to make the programmatic ecosystem more transparent and reduce the space for fraudsters.

Yazının Devamı…

Top Tips for Influencers on How to Boost Income From Affiliate Marketing

You’re ready to put in the hours to build a website, set up an blog and social media accounts, develop a personal brand and garner a devoted following. Now, you want to know the best way to monetise all that effort. Affiliate marketing is one of the best ways to make all the content you create work for you. Let this handy guide take you through some top tips to help promote your content and boost your affiliate marketing income.

Yazının Devamı…

DSP and Ad Networks: What Are the Differences and Which Should You Be Using?

If you’re trying to get your head around the differences between Demand Side Platforms (DSP) and Ad Networks to decide which you should be using, the best distinction to start with is that DSPs are a layer of technology that allows advertisers or agencies to buy ad space programmatically, while Ad Networks collect and sort inventory from publishers into packages based on segment which advertisers purchase individually.

Yazının Devamı…