As budgets tighten and ROI pressures increase, 2017 is set to be another significant year for the affiliate marketing industry. According to eMarketer; affiliate marketing accounts for 7.5% of total digital spend among retailers with significant annual growth rates. It’s highly measurable, it can scale easily, and more premium and social content publishers are opening up their inventory to it. Better attribution techniques have also enabled the rise of programmatic marketing, much of it billed on CPM impressions but optimized for CPA or other performance metrics.
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwide. A significant part of economic growth comes from SMEs in emerging markets, and a key part of this growth is closely related to marketing budgets. According to Hulya Altunbas (pictured below), CFO, ReklamStore, the internet has democratised advertising by offering the opportunity for SMEs to grow with effective marketing. Here, she explains to ExchangeWire that the measurability and efficiency of online advertising at low costs, compared with traditional advertising, has made it a crucial way for SMEs to increase sales.
In recent years, programmatic advertising has offered advertisers another channel to reach their existing and potential audience.
According to eMarketer, advertisers are expected to spend USD$25.23bn (£20.56bn), or 73.0% of their total digital display ad budgets, on programmatic advertising in 2016. The programmatic share of total US digital video ad spending is expected to rise to 82% by 2018. Programmatic spending on mobile advertising will be more than twice the size of programmatic spending on desktop ads this year, with 70% of programmatic display ad dollars going to mobile. Yazının Devamı…
Self-serve advertising is defined as the ability of an advertiser to place their own ads without the assistance of an actual advertising sales representative. This helps to reduce costs, as well as gives the advertiser more convenience in the placing of their ads.
A few weeks ago we announced that we were preparing a landscape about Turkish Digital Advertising Ecosystem. (See this post) The blog post includes a form to collect input from our partners, followers, readers and anyone who wants to contribute to this landscape. The opinions and feedbacks of the marketing professionals who fillled the form were very satisfactory for our project.