The CPM pricing model was first introduced in 1995 and significant developments in internet advertising started to arise in a short span of time. This ad pricing model that is quite scalable meant that both advertisers and publishers could profit and measure their profits in the world of digital advertising.
Thanks to CPM model which is the abbreviation of Cost Per Mille, advertisers pay publishers when online advertising contents are viewed 1000 times. It enables advertisers to ensure that the target audience comes into contact with the advertisement. The fact that how many times the target audience who visits the platform of the online publisher views banners or content-based ads is the foundation of the CPM model. It means that advertisers buy a CPM ad for each view that is performed by a web visitor.
Therefore, 30.000 views for a banner ad are expected when a 30.000 CPM-based ad is purchased. However, it is worth reminding that the 30.000 ad-views are not performed by 30.000 unique visitors. CPM advertising, especially preferred frequently in affiliate marketing, is a pretty effective model depending on the purpose of an ad. Here are the other important details about the CPM advertising…
Digital advertising is an important marketing strategy for companies to announce their products and services to their target audiences by using online platforms. Including display ads, mobile ads and video ads, digital advertisement methods are effective in many platforms like gaming and mobile and play a huge role in reaching masses.
As a result of changing ways of media consumption, online ads are growing more popular, and one of the most significant features of the online ads is that they provide the maximum profit with the lowest possible budget. Therefore, companies can purchase ad space on online platforms and choose where they are displayed within their advertising budget. Thus, it may be said that the efficiency of ads is in the hands of the advertising agencies.
So, what can advertising agencies do to achieve success? Which methods may be used when purchasing online ad space and which purchases are the most effective and profitable?
Here are the details of the most prominent advertisement purchasing technologies, such as Ad Exchange, DSP, and SSP, for the companies preparing to enter or are already involved in the digital advertising ecosystem…
Ads.txt, a text-based file, was brought into the programmatic advertising ecosystem by IAB Tech Laboratory in May 2017 to prevent fraudulent applications and unauthorized inventory sales. For this purpose, the transparency deficiencies among ad buyer, seller, and programmatic inventory provider were aimed to be eliminated.
Viewed from a historical perspective, fraudulent applications that are known as ad fraud have always been a problem in the world of digital advertising. In fact, approximately 6 billion dollars are spent every year to prevent this problem, according to some sources. In this sense, there have been studies to produce possible solutions for many years. One of these solutions is the ads.txt which is the new project of IAB Tech Laboratory.
So, what kind of solutions in terms of security does ads.txt offer?
At the time when ad spaces were sold in traditional ways and the programmatic technology was not yet widespread, impression sales and purchases were carried out one by one. For this reason, important resources, such as time and money were used quite inefficiently compared to the programmatic. However, SSPs that have the programmatic technology in which all the process takes place automatically in split seconds, make the lives of the publishers who prefer to use them considerably easier.
Thanks to the programmatic SSP, publishers can easily access customers whose existence was once unknown to them. In this way, it becomes possible for them to keep the fill rates high. But, what other benefits can SSPs provide for online publishers?
The way to be a successful affiliate publisher is to have an online platform which involves the advertisements of products or services of advertising brands. Then affiliate campaigns need to be supported with correct ad placement and contents. However, if the niche selection is not done correctly, the works to be completed in the scope of affiliate marketing may turn into a waste of time and money.
That’s because publishers create content about specific subjects according to the affiliate marketing niche selected. And visitors of the website consist of those who are interested in the selected niche in question. But, how can the correct niche be found? Here are the affiliate marketing tactics that help online publishers to find the niche that will provide the highest profit…
Programmatic advertising, which automates media purchase processes for advertisers, appears as a marketing automation technology. Thanks to the programmatic advertising which enables targeting with regard to many variables including online users’ socioeconomic, demographic, and geographic features; promotional activities about products or services can reach users with highest interest possibilities.
Providing many advantages for advertisers enables programmatic advertising to be known as the future’s advertising technology. And this points out that programmatic advertising which has become popular in recent years will not fall off the radar of the digital advertising ecosystem for many years. Accordingly, it is beneficial to follow the trends of programmatic technology which will direct the near future.
Here are the programmatic technology trends that will shape the year 2019…