Sellers.json and SupplyChain Object : Specifications to help to see where inventory is coming from

You’ll be familiar with Ads.txt and App-ads.txt, which help sellers specify who their authorised digital sellers are. Well, now IAB Tech Lab are introducing SupplyChain Object and Sellers.json, specifications that together, will allow advertisers to see where the inventory they’re buying is coming from. The ultimate goal: to make the programmatic ecosystem more transparent and reduce the space for fraudsters.

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Top Tips for Influencers on How to Boost Income From Affiliate Marketing

You’re ready to put in the hours to build a website, set up an blog and social media accounts, develop a personal brand and garner a devoted following. Now, you want to know the best way to monetise all that effort. Affiliate marketing is one of the best ways to make all the content you create work for you. Let this handy guide take you through some top tips to help promote your content and boost your affiliate marketing income.

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DSP and Ad Networks: What Are the Differences and Which Should You Be Using?

If you’re trying to get your head around the differences between Demand Side Platforms (DSP) and Ad Networks to decide which you should be using, the best distinction to start with is that DSPs are a layer of technology that allows advertisers or agencies to buy ad space programmatically, while Ad Networks collect and sort inventory from publishers into packages based on segment which advertisers purchase individually.

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7 Fundamentals of Mobile Programmatic Advertising

If programmatic advertising is the automation of buying traditional display ad inventory, then mobile programmatic advertising is the same, but for mobile devices via mobile advertising platforms. With mobile accounting for just under 70% of programmatic advertising spending in 2016 and forecast to be 80% in 2019, you can’t afford not to have mobile programmatic advertising as part of your marketing arsenal.

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Why You Need to Use a Demand Side Platform


Demand-Side Platform (DSP) is a software that automates performing digital ad impressions on mobile web, desktop, and in-app. This software enables advertisers to purchase ad spaces on online platforms of publishers and to fill these ad spaces with ads of their own brands in display, video, native, pop, push kind of advertising formats.

Accordingly, publishers offer their ad spaces through ad exchanges with demand-side platforms integrated to advertisers and advertisers purchase ad spaces by deciding which one is the most appropriate for ad impressions. All these processes are carried out automatically and in real-time. So, for what are the reasons advertisers work with a demand-side platform?

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