3 Basic and Major Points That You Should Pay Attention Regarding the GDPR

RS-270618-GDPR-690Studies on the General Data Protection Regulation (GDPR), which is recently one of the most mused subjects, were actually going on for an extensive period of time. Approved on April 14th, 2016 and came into force on May 25th, 2018, this regulation aims to ensure data traffic and personal information safety throughout Europe. Although considerable time has passed since the regulation came into effect, many organizations and web platforms still have not finalized their preparations regarding the subject matter.

Moreover, this legislation regulated by the European Council and the European Commission does not only concern the European based websites. Regardless of the country they are based in, all websites providing data collection services for European countries and realizing cross-border sharing of data are also expected to comply with the arrangements that came into place with the GDPR. Here are the main steps that the websites should take in order to ensure the safety of personal data belonging to European users with respect to GDPR…

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Informations About SSP For Publishers and Advertisers

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The term Supply Side Platform, abbreviated as SSP, refers to a tool that helps publishers get the best offer from advertisers for their inventory. SSPs, which have a similar structure to the DSP (Demand Side Platform), contribute to better advertisement management for publishers only, unlike DSPs. In this respect, publishers determine the cost of the advertisement space through minimum units, and the advertiser who gives the maximum price for the advertisement space can gain access to the publisher’s website’s inventory.

The number of publishers using SSP technology, which makes the advertising management very practical, keeps growing. In addition to that, while programmatic advertising remains popular, it is possible to predict that SSP will be used by more publishers in future periods. So SSPs are considered to be the technology of the future, but how do they work?

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Changes That Publishers Must Know in Affiliate Marketing World

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Affiliate marketing world experiences great improvements every year. There have been prominent improvements in affiliate marketing, especially in the last decade. Furthermore, significant increases are also observed regarding incomes generated through affiliate marketing. Moreover, it can be concluded that companies which have started to benefit from affiliate marketing have become diversified. Accordingly, it is known that many advertisers, from start-ups to large companies, include affiliate programs in their marketing plans.

Additionally, as affiliate marketing becomes widespread, the number of affiliate publishers continues to grow in line with the online user population. Promotion models are becoming varied, user profiles are transforming, methods are being developed around technological innovations and as a result the digital marketing ecosystem is actually experiencing its own golden age. So, what kind of changes have occured in the affiliate marketing world from past to today?

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5 Publisher Types of Affiliate Marketing

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Affiliate marketing appears to be one of the most profitable marketing methods. This triggers the growth of the affiliate ecosystem each passing day. On the other hand, the situation may seem a little complicated for those who want to step into the affiliate publishing, but do not know where to start. At this point, it may be a little easier to get started by deciding which publishing model is right for you.

Once the affiliate publishing model is determined, affiliate studies can begin by developing favorable strategies. Therefore, it will be clear what steps will be taken to increase profits through an affiliate. But, what are these publishing models and what do they focus on? Here are 5 basic types of publishing that are useful to those who want to start affiliate marketing…

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Tips for Successfully Achieving an Efficient Mobile Ad Campaign

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Mobile’s share is increasing both in users’ lives and advertisers’ marketing activities day by day. However, the number of companies that don’t address investing on mobile ads as being critical is unfortunately and still, not so few. Yet, ignoring the mobile means missing out on major opportunities, especially with regards to the marketing field. On the other hand, without a doubt, investments of advertisers who use mobile channels in order to differentiate themselves and create a competitive edge keep increasing.

According to data shared by MarketingLand, mobile advertising will be accounting for 72 percent of all digital advertising investments in the US by the year 2019. This indicates that the advertisers would recognize mobile’s importance on advertising activities even more. Still, of course, tips to consider for enhancing mobile channel’s efficiency should not be overlooked. Here are some major tactics among online marketing strategies that would make you attain higher efficiencies for mobile…

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Digital Advertising Terms Which You Must Know the Differences Between

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Digital advertising ecosystem keeps adapting itself in the light of new developments and trends. This situation leads the way for the diversification of online marketing terminology. Sometimes it’s not so easy to follow all these changes and become familiar with each term, but it’s especially important for advertiser brands to be able to master the digital advertising jargon.

On the other hand, in the ever-developing digital advertising world, confusion about concepts is a frequently encountered situation. But it is undoubtedly pretty critical to know the exact meanings of terms, and the links and differences between them for a successful campaign.

When it comes to digital advertising, the most highlighted terms are impressions, clicks, CPC, CPM and PPC. Here are the meanings of these terms and the fundamental differences between them…

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