The Basics of In-App Advertising

The majority of digital ad spending is now on mobile – in fact, mobile is set to account for over 72% of all digital ad spending. While a lot of that spending may be pointed towards browser ads, a significant portion is going on in-app ads. This article will whiz through the basic process of in-app advertising, and highlight some key points to consider.

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Why Should Publishers Use An SSP?

What is an SSP

Programmatic advertising undoubtedly helps businesses maximise profits and minimize costs. SSPs (Supply-side Platforms) are an integral part of programmatic. Essentially, SSPs allow publishers to sell their ad space for the highest price automatically. They’re the seller side equivalent of DSPs (Demand-side Platforms), which allows ad space buyers to find ad space. Together with ad networks, these three constitute the “architecture” of programmatic advertising. They allow for an automated bidding process for ad space as soon as a user opens a webpage or app.

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Mobile-First Indexing and What You Need To Know About It

As of July 1st, 2019, Google have been implementing mobile-first indexing, and this will be applied to all new websites (that means new to the web, or previously unknown to Google). So, what does this mean for you and your website? Essentially, Google will now use the mobile versions of websites to index for search. This has the potential to impact your search ranking in various situations, but this won’t necessarily be the case. Let’s take a look at how mobile-first ranking might affect you.

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Don’t Rely on Your Instincts, Rely On Data: Using DMPs and Data to Make Business Decisions

The digital marketing landscape has transformed over the past 10 years. Brands face more competition than ever and retaining business through digital marketing now depends on the ability to communicate with individuals at the right time with a relevant message. This is only possible though having enough data about each individual and the technology to leverage that data.

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