Today, E-commerce has become an indispensable consuming habit of any individual. More and more customers know how to use coupon codes to optimize their buying experience.

Data is never likely to be totally perfect, but there are still certain metrics you need to measure to ensure the quality of you marketing data is strong.

When it comes to ad tech, transparency is often on the agenda of any discussion and is a real concern for buyers. Both advertisers and agencies agree there’s an issue, but tend to blame each other for transparency issues. Transparency, or rather the lack of it, has arguably been a blight on the industry, so to build credibility and trust, the whole industry needs to pull together if we’re to maintain the levels of growth experienced thus far.

It’s estimated that the average person will spend about five years of their life on social media. Little wonder then that retailers are taking to the social networks to sell their wares! This post will take a look at social commerce and explain exactly what it is, where you can do it, and why it works.

If you are looking for new opportunities to expand your online business, launching an affiliate program is a good way to go with. With its rapid growth, affiliate marketing proved to have the potential to drive sales and generate significant revenue. 

Native advertising is paid ads that match the look, feel and function of the media in which they’re placed.