Influencer marketing is a great way for brands to gain instant recognition. But in marketing “instant” solutions have generally “temporary” effects. Cost-effectiveness and the effect on brand image of that kind of temporary solutions are always questionable. Influencers are there, they have an important persuasion power and brands want to use them. So, most of the brands started to take the influencer marketing business more seriously. And if you are thinking about using influencer marketing in your communications plan, we may have some valuable tips for you.

Most of us are so focused on creating effective advertising strategies. We think a lot about targeting and budget allocation. But we forget about the value of creative materials in our ads. In this article, we will give you some tips to create more engaging advertising copies.

Usually, Google doesn’t like to talk about its core updates. When a core update rolls out, it takes weeks to understand what’s going on for SEO experts.

2020 will be a year to remember. COVID-19 pandemic not only affected our professional lives as marketers, but also our personal lives. We are all aware that nothing is going to disappear suddenly, when the clocks strike midnight on New Year’s Eve, but still we are counting down hours impatiently to give closure to 2020.

Pinterest is probably the most underrated social media among marketers. Its potential is known for some time, but in reality, only a few marketers took steps to use Pinterest to grow their business.

The second wave of the pandemic spread across the globe, and many countries already resorted to lockdown. The landscape of empty streets is treating for physical stores. If you are a small business owner, you are not alone to feel that anxiety. But you have a chance to survive in these difficult times by shifting a part of your business to the online world, and we’ve got 7 completely free digital marketing courses for you. An excellent point to start!