As technology develops with each passing day, advertising channels and marketing practices continue to evolve accordingly. This leads to the introduction of many different new concepts into human life. Advertisers, marketing experts and, of course, other professionals in the digital advertising ecosystem are also required to follow all these concepts and be familiar with their meaning.
To be familiar with basic digital advertising terms can also be a great advantage for advertiser brands to manage their processes. Because in this way, it becomes quite easy to decide which practice to continue with, for what purpose and in what situation. Here are 10 digital marketing terms that are of great benefit to know by advertisers…
Affiliate marketing, also known as performance marketing; can be defined as the promotion of advertisers’ products and services by online publishers. When promotional activities developed by publishers for online users through their own platforms are successful, publishers generate performance based earning and advertisers reach large masses. Accordingly, online users can also purchase the products and services they need thanks to the publishers.
More and more publishers prefer the affiliate marketing method with each passing day, which is beneficial to all parties. That is no doubt because of the fact that affiliate marketing has the greatest chance of achieving maximum profit with minimum risk. Furthermore, the number of online users and therefore online publishers are increasing rapidly with the widespread use of the internet. Naturally, the idea of earning money on the internet is being adopted by more and more brands and publishers. But what else does the beneficial affiliate marketing method mean for publishers?
Retargeting is used for interacting with online users who visit a website but do not convert. It is possible to win back users who left an online platform with retargeting campaigns. Moreover, researches indicate that retargeting campaigns are clicked 10 times more than display ads.
This is because users who see retargeting ads often tend to revisit that brand’s website since they are already familiar with the brand in question. However, there are some important points that must be taken into consideration in order to carry out successful retargeting campaigns. Here are 3 important steps that you should take for winning back users who did not take any action during their first visit to your website…
Programmatic advertising technology that shapes the future of the digital advertising world makes advertising purchasing processes much more practical, fast and profitable. Programmatic advertising, a type of marketing automation, provides a technology based on data that automatizes media buying processes. It thus becomes possible to put inventory on the market and purchase them electronically in milliseconds.
Marketing activities play a crucial role in the sustainability of a company. Marketing activities that also cover traditional and digital advertising activities help companies to reach their target audience, to earn the trust of these audiences and to enhance sales. Nevertheless, a considerable number of companies do not allocate sufficient budgets for digital advertising activities. And since this affects the efficiency of all marketing campaigns, most of the time the efforts do not result as anticipated.
At this point, companies’ examination of their general resources and decision on how much to allocate for digital advertising activities among marketing items becomes of importance. After preparation of an efficient budget plan in line with company’s needs, the only thing left to be realized would be determining marketing activities and taking action. Here are the steps companies should take in order for preparing a realistic, balanced and applicable digital advertising budget…
Banner ads come as an advertising method that the companies frequently call upon for enhancing their visibility in the digital world as well as for promoting their products/services. Nevertheless, the expected outcome sometimes might not be yielded from banner ads due to strategy mistakes. It would herein be of great use to list the reasons why the online users are not interested in banners and to make improvements accordingly.
All the companies undoubtedly aim for attaining their marketing goals by making use of successful online ads. It is, on the other hand, inevitable that the advertising activities, unfortunately, would face failure as long as the focus would not be set on expectations and needs of target audience. So what do the online users expect from banner advertisements, and what are the reasons for not clicking on banners?