Programmatic advertising is defined as an advertising technology in which online user data is used and media purchase processes are automatically completed, focusing on the data. While predictions, face-to-face meetings, and possibilities come into question in the conventional purchase method, transparent purchase processes, and practicability come to the forefront under the light of algorithms in programmatic advertising.
Investments on the programmatic advertising which is becoming more popular every passing year are thought to reach 39 billion dollars in 2018 in the United States. In addition, it is foreseen that B2B companies which are slow on the uptake of the programmatic technology compared to B2C companies will speed up the adaptation process in 2019. So, what qualities of the programmatic advertising which is one of the most emphasized subjects in the world, particularly for the last several years make it different than conventional methods?
In the affiliate marketing method, anyone who wishes can be successful when the right steps are taken. However, it should never be forgotten that planning and strategy are the foundation of success in affiliate publishing, just like in any other business. Because thinking that online marketing is to earn money in the home comfort and without shift conditions, and believing that the earnings will flow automatically will only bring failure.
Affiliate marketing enables advertisers to make their products and services known to large masses. And this can be accomplished through the platforms of online publishers. Thanks to affiliate campaigns which are carried out on solid grounds, both publishers and advertisers are able to reach their goals in a short span of time. So, what points should affiliate publishers focus on in order to derive higher profits and to increase their success?
19/12/2018 tarihli ve 30630 sayılı Resmi Gazete’ de yayımlanan 476 sayılı Cumhurbaşkanı Kararı ile; internet ortamında verilen reklam hizmetlerine ilişkin olarak, bu hizmeti verenlere veya internet ortamında reklam hizmeti verilmesine aracılık edenlere 1/1/2019 tarihinden itibaren yapılan ödemeler gelir/kurumlar vergisi tevkifatı kapsamına alınmıştır.
Affiliate marketing, also known as performance marketing is a system in which the advertisers gain customers, encourage existing customers to shop again, increase their brand awareness, and reward sub-publishers who perform well by using an agent advertising network.
This model in which everyone wins as the actions such as subscriptions, application downloads, and video views that are asked by the advertiser take place is preferred by more and more advertisers because it is result-oriented and has the minimum risk.
The advantages of an affiliate marketing are that its costs are known beforehand, that it makes payments only when the targeted action is received, that it also provides traffic while the action is targeted.
The CPM pricing model was first introduced in 1995 and significant developments in internet advertising started to arise in a short span of time. This ad pricing model that is quite scalable meant that both advertisers and publishers could profit and measure their profits in the world of digital advertising.
Thanks to CPM model which is the abbreviation of Cost Per Mille, advertisers pay publishers when online advertising contents are viewed 1000 times. It enables advertisers to ensure that the target audience comes into contact with the advertisement. The fact that how many times the target audience who visits the platform of the online publisher views banners or content-based ads is the foundation of the CPM model. It means that advertisers buy a CPM ad for each view that is performed by a web visitor.
Therefore, 30.000 views for a banner ad are expected when a 30.000 CPM-based ad is purchased. However, it is worth reminding that the 30.000 ad-views are not performed by 30.000 unique visitors. CPM advertising, especially preferred frequently in affiliate marketing, is a pretty effective model depending on the purpose of an ad. Here are the other important details about the CPM advertising…
Digital advertising is an important marketing strategy for companies to announce their products and services to their target audiences by using online platforms. Including display ads, mobile ads and video ads, digital advertisement methods are effective in many platforms like gaming and mobile and play a huge role in reaching masses.
As a result of changing ways of media consumption, online ads are growing more popular, and one of the most significant features of the online ads is that they provide the maximum profit with the lowest possible budget. Therefore, companies can purchase ad space on online platforms and choose where they are displayed within their advertising budget. Thus, it may be said that the efficiency of ads is in the hands of the advertising agencies.
So, what can advertising agencies do to achieve success? Which methods may be used when purchasing online ad space and which purchases are the most effective and profitable?
Here are the details of the most prominent advertisement purchasing technologies, such as Ad Exchange, DSP, and SSP, for the companies preparing to enter or are already involved in the digital advertising ecosystem…