Lead generation is a highly effective advertising model for brands in terms of reaching their potential customers. This advertising method is based on the principle of online users conveying personal information to the brands they desire getting sales and marketing proposals from. Through accessing personal information of users that are interested in their services and products with their own consent, brands are able to generate lead.
Being a marketing method based on consent, this model actually creates a framework for the brands to discover their potential customers. Because through lead generation advertisements, the users are expected to turn into customers in the medium to long term. On the other hand, it is possible to find an area of application for the lead generation advertisements that can be applied through methods such as e-mails and web forms also within affiliate marketing.
So, how can advertising brands benefit from utilizing lead generation in affiliate marketing?
Studies on the General Data Protection Regulation (GDPR), which is recently one of the most mused subjects, were actually going on for an extensive period of time. Approved on April 14th, 2016 and came into force on May 25th, 2018, this regulation aims to ensure data traffic and personal information safety throughout Europe. Although considerable time has passed since the regulation came into effect, many organizations and web platforms still have not finalized their preparations regarding the subject matter.
Moreover, this legislation regulated by the European Council and the European Commission does not only concern the European based websites. Regardless of the country they are based in, all websites providing data collection services for European countries and realizing cross-border sharing of data are also expected to comply with the arrangements that came into place with the GDPR. Here are the main steps that the websites should take in order to ensure the safety of personal data belonging to European users with respect to GDPR…