The success of programmatic advertising in achieving marketing goals of brands cannot be denied. Thanks to this technology based on user data, it is possible to increase the performance of e-marketing and to get higher efficiency from advertising campaigns. But undoubtedly, the preferred programmatic advertising platform plays an important role in this success.
The selection of programmatic advertising platform is an extremely critical decision, as it affects the whole campaign and even the brand image. At this point, it is necessary to focus on the needs of the brand in order to find out which platform would be the best choice. Here are the main points to consider while deciding on a programmatic advertising platform…
The usage of mobile devices today has reached a point where brands should not ignore. Moreover, each individual owns several different mobile devices. This undoubtedly indicates that the mobile channel’s share in advertising investments will grow steadily. But increasing the budget allocated for mobile ads alone does not guarantee that the advertising goals will be reached. In addition to this, it is necessary to develop effective mobile advertising campaigns based on well-established strategies.
There are, of course, many other variables to consider when it comes to creating mobile ads that can increase conversion rates and help advertisers achieve their objectives. But it’s also possible to talk about some of the common features that successful mobile advertising campaigns have.
Here are 3 basic steps that need to be taken in order to create mobile advertising campaigns that will help advertisers achieve their goals:
As technology develops with each passing day, advertising channels and marketing practices continue to evolve accordingly. This leads to the introduction of many different new concepts into human life. Advertisers, marketing experts and, of course, other professionals in the digital advertising ecosystem are also required to follow all these concepts and be familiar with their meaning.
To be familiar with basic digital advertising terms can also be a great advantage for advertiser brands to manage their processes. Because in this way, it becomes quite easy to decide which practice to continue with, for what purpose and in what situation. Here are 10 digital marketing terms that are of great benefit to know by advertisers…