Digital Advertising Terms Which You Must Know the Differences Between

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Digital advertising ecosystem keeps adapting itself in the light of new developments and trends. This situation leads the way for the diversification of online marketing terminology. Sometimes it’s not so easy to follow all these changes and become familiar with each term, but it’s especially important for advertiser brands to be able to master the digital advertising jargon.

On the other hand, in the ever-developing digital advertising world, confusion about concepts is a frequently encountered situation. But it is undoubtedly pretty critical to know the exact meanings of terms, and the links and differences between them for a successful campaign.

When it comes to digital advertising, the most highlighted terms are impressions, clicks, CPC, CPM and PPC. Here are the meanings of these terms and the fundamental differences between them…

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