Programmatic media purchasing is definitely one of the most popular digital advertisement concepts of the last few years. One of the most important components of the programmatic ecosystem is of course the demand side platforms (DSP). DSPs are defined as a technology that makes it possible for advertisers to automate the buying process of the spaces where the advertisements will be displayed and it also allows them to track campaigns.
In programmatic advertising, purchasing decision for each advertisement is carried out through DSP algorithms within milliseconds. This provides great convenience for advertisers. Of course, the most efficient advertising campaigns can only be possible with the right choice of DSP. Here are some of the critical points that companies should consider when selecting a DSP…
In line with the advancing technology and changing trends over the last 20 years, digital advertising terms rapidly gained popularity in the advertising world. Thanks to digital advertising methods, the advertisers had the opportunity to reach the majority of their target audience through more practical and affordable ways.
Currently, digital advertising became much more advanced by means of technological innovations so that it can target the whole of the target audience. It can thus be argued that the programmatic technology, being the latest chain of digital advertising, for now, opens advertisers the door to many possibilities.
So; what kind of advantages does the programmatic advertising -referred to as the future of advertising- provide advertisers compared to classical methods?
The success of programmatic advertising in achieving marketing goals of brands cannot be denied. Thanks to this technology based on user data, it is possible to increase the performance of e-marketing and to get higher efficiency from advertising campaigns. But undoubtedly, the preferred programmatic advertising platform plays an important role in this success.
The selection of programmatic advertising platform is an extremely critical decision, as it affects the whole campaign and even the brand image. At this point, it is necessary to focus on the needs of the brand in order to find out which platform would be the best choice. Here are the main points to consider while deciding on a programmatic advertising platform…
Digital advertising provides highly critical advantages to advertisers in terms of attaining their marketing goals. One of these advantages that digital advertising has to offer for brands is native ads, which become increasingly popular due to the rather satisfactory results in terms of efficiency. These kinds of ads play a crucial role in advertisers success, provided that they are exactly suitable with the content flow of online platforms they are displayed on.
With native ads being one of the content marketing techniques, even cases where native ads are found to be more efficient than other digital advertising techniques are commonly encountered. On the other hand, there are also times when advertisers fail to attain the desired degree of interaction due to numerous different reasons. What to consider then, for creating native ads that would attain high rates of interaction?
Programmatic advertising technology that shapes the future of the digital advertising world makes advertising purchasing processes much more practical, fast and profitable. Programmatic advertising, a type of marketing automation, provides a technology based on data that automatizes media buying processes. It thus becomes possible to put inventory on the market and purchase them electronically in milliseconds.
Programmatic advertising technology presents itself as one of the most frequently cited concepts in digital advertising ecosystem over the last few years. Despite the ever widespread utilization of programmatic advertising that is thought to make ad buying processes become revolutionarily practical, there are still many points of concern over the concept. In order to clarify these points, it is possible to gain basic insight on the concept by comparing traditional ad buying methods with programmatic advertising.
The main difference of programmatic advertising compared to conventional methods could be stated as automatic -thus rapid- maintenance of media buying processes by real-time analyses realized with the help of technology. Messages advertisers intend to deliver their target audience through ads can thus be delivered at the most appropriate time, in line with matches between online platforms and real-time data. So, what makes programmatic advertising stand out among all the other media buying methods that have been practiced for many years?