One of the most important problems of almost every website is to drive more traffic. Especially for e-commerce sites, this problem is bigger. Because the relationship between traffic and money in e-commerce sites is closer than in any other site type.

There are four main traffic sources for almost every website:

• Direct traffic
• Traffic from social media and other websites
• Paid traffic
• Organic traffic

Today we will make a comparison between paid traffic and organic traffic.

Can a Comparison Really Be Made?

We tend to perceive paid traffic and organic traffic as alternatives to each other. However, this is a big mistake.

Paid and organic farming have their own advantages and disadvantages; so we must begin by recognizing that they serve different purposes. In this way, we can optimize our investments in website traffic to get maximum results.

Paid Traffic: Fast Path to Results (For a Price)

It doesn’t take a marketing guru to tell you that the biggest difference between paid and organic traffic is that one is free and the other is paid. What matters is what this price is paid for.

Paid traffic can be very useful in situations where results are required in a short time. This may be a sales campaign or promotion of a new website. However, it should be noted that paid traffic is a type of traffic that brings success as money is spent. Therefore, when calculating the success achieved with paid traffic, the money spent should also be evaluated.

It doesn’t take a marketing guru to tell you that the biggest difference between paid and organic traffic is that one is free and the other is paid. What matters is what this price is paid for.

Paid traffic can be very useful in situations where results are required in a short time. This may be a sales campaign or promotion of a new website. However, it should be noted that paid traffic is a type of traffic that brings success as money is spent. Therefore, when calculating the success achieved with paid traffic, the money spent should also be evaluated.

Right Harmony

Instead of choosing between organic traffic and paid traffic, it is much more accurate to focus on creating an efficient harmony between both traffic types. In this way, it is possible to take advantage of the advantages of both types of traffic and achieve marketing objectives in the most efficient way.

If you have a new website and want to get traffic in a short time, it would be a good choice to focus on paid traffic. Paid traffic can create a good boost for your website launch. However, on the other hand, by making organic traffic investments, you can guarantee the traffic continuity of your website in the long run. In this way, you will get more return on your investment.

There is no magic formula when it comes to website traffic. For every website there is a different strategy to success. But what successful strategies have in common is that they don’t restrict traffic sources to a single channel. Identify the right traffic channels for your website and try to create a smart harmony between them. In this way, you will be successful.