What Does Affiliate Marketing Mean For Publishers?

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Affiliate marketing, also known as performance marketing; can be defined as the promotion of advertisers’ products and services by online publishers. When promotional activities developed by publishers for online users through their own platforms are successful, publishers generate performance based earning and advertisers reach large masses. Accordingly, online users can also purchase the products and services they need thanks to the publishers.

More and more publishers prefer the affiliate marketing method with each passing day, which is beneficial to all parties. That is no doubt because of the fact that affiliate marketing has the greatest chance of achieving maximum profit with minimum risk. Furthermore, the number of online users and therefore online publishers are increasing rapidly with the widespread use of the internet. Naturally, the idea of earning money on the internet is being adopted by more and more brands and publishers. But what else does the beneficial affiliate marketing method mean for publishers?

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Introduction to Demand Side Platforms

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Introduction to Demand Side Platforms – DSP

Programmatic advertising technology that shapes the future of the digital advertising world makes advertising purchasing processes much more practical, fast and profitable. Programmatic advertising, a type of marketing automation, provides a technology based on data that automatizes media buying processes. It thus becomes possible to put inventory on the market and purchase them electronically in milliseconds.

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