Why You Should Choose DSP Instead Of Google Ads

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The demand side platform, abbreviated as DSP, can be defined as a technology that enables media buying and creating advertising campaigns for advertisers. In this respect, DSP resembles Google’s product AdWords, now known as Google Ads, can be used instead of Google Ads owing to its many different features.

Although DSP has a lot in common with Google Ads, it has important and advantageous features for advertisers. For this reason, there are many advertisers who use a DSP instead of Google Ads. So what are the most important features of DSP for advertisers that distinguishes it from Google Ads and makes it preferable?

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Introduction to Demand Side Platforms

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Introduction to Demand Side Platforms – DSP

Programmatic advertising technology that shapes the future of the digital advertising world makes advertising purchasing processes much more practical, fast and profitable. Programmatic advertising, a type of marketing automation, provides a technology based on data that automatizes media buying processes. It thus becomes possible to put inventory on the market and purchase them electronically in milliseconds.

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