The demand side platform, abbreviated as DSP, can be defined as a technology that enables media buying and creating advertising campaigns for advertisers. In this respect, DSP resembles Google’s product AdWords, now known as Google Ads, can be used instead of Google Ads owing to its many different features.
Although DSP has a lot in common with Google Ads, it has important and advantageous features for advertisers. For this reason, there are many advertisers who use a DSP instead of Google Ads. So what are the most important features of DSP for advertisers that distinguishes it from Google Ads and makes it preferable?
It is possible that users of Google Ads have been thinking about parallel tracking for some time. It is of great importance for advertisers to have more detailed information about the parallel tracking feature that Google launched as an option in May and started sending informative e-mails about a few months ago.
As of October 30, 2018, Google Ads’ ad tracking solution is becoming required for all ad accounts. Therefore, it would be useful for advertising campaigns to investigate how they will be affected by this feature. In particular, advertisers using third-party ad tracking software need to make sure their software is compatible with this new feature.
Here are the important details about Google Ads Parallel Tracking…
Programmatic advertising technology that shapes the future of the digital advertising world makes advertising purchasing processes much more practical, fast and profitable. Programmatic advertising, a type of marketing automation, provides a technology based on data that automatizes media buying processes. It thus becomes possible to put inventory on the market and purchase them electronically in milliseconds.