Programmatic advertising technology that shapes the future of the digital advertising world makes advertising purchasing processes much more practical, fast and profitable. Programmatic advertising, a type of marketing automation, provides a technology based on data that automatizes media buying processes. It thus becomes possible to put inventory on the market and purchase them electronically in milliseconds.
Banner ads come as an advertising method that the companies frequently call upon for enhancing their visibility in the digital world as well as for promoting their products/services. Nevertheless, the expected outcome sometimes might not be yielded from banner ads due to strategy mistakes. It would herein be of great use to list the reasons why the online users are not interested in banners and to make improvements accordingly.
All the companies undoubtedly aim for attaining their marketing goals by making use of successful online ads. It is, on the other hand, inevitable that the advertising activities, unfortunately, would face failure as long as the focus would not be set on expectations and needs of target audience. So what do the online users expect from banner advertisements, and what are the reasons for not clicking on banners?