Each new season and each special day embody huge opportunities for affiliate publishers. It is safe to say that especially “Back-to-School” period when shopping activities increase is one of the seasons which should not be ignored by publishers.
Although it is referred to as the back-to-school season, almost everybody tends to do shopping to meet their basic needs in this period. Thus, it is essential that the publishers develop such projects that will guide the shopping activities of online users.
Naturally, there are many ways to reach more online users and increase the affiliate incomes during such an important period. Let’s check some points that affiliate publishers may consider to get the best of back-to-school season.
Affiliate marketing world experiences great improvements every year. There have been prominent improvements in affiliate marketing, especially in the last decade. Furthermore, significant increases are also observed regarding incomes generated through affiliate marketing. Moreover, it can be concluded that companies which have started to benefit from affiliate marketing have become diversified. Accordingly, it is known that many advertisers, from start-ups to large companies, include affiliate programs in their marketing plans.
Additionally, as affiliate marketing becomes widespread, the number of affiliate publishers continues to grow in line with the online user population. Promotion models are becoming varied, user profiles are transforming, methods are being developed around technological innovations and as a result the digital marketing ecosystem is actually experiencing its own golden age. So, what kind of changes have occured in the affiliate marketing world from past to today?