Affiliate marketing world experiences great improvements every year. There have been prominent improvements in affiliate marketing, especially in the last decade. Furthermore, significant increases are also observed regarding incomes generated through affiliate marketing. Moreover, it can be concluded that companies which have started to benefit from affiliate marketing have become diversified. Accordingly, it is known that many advertisers, from start-ups to large companies, include affiliate programs in their marketing plans.
Additionally, as affiliate marketing becomes widespread, the number of affiliate publishers continues to grow in line with the online user population. Promotion models are becoming varied, user profiles are transforming, methods are being developed around technological innovations and as a result the digital marketing ecosystem is actually experiencing its own golden age. So, what kind of changes have occured in the affiliate marketing world from past to today?
Video ads grounded on accurate strategies and insights are an important key point for companies that want to reach their marketing goals. Findings obtained by numerous studies seem to collaborate this statement. According to statistics for the year 2017; 55 percent of all digital device users watch online videos on a daily basis. Moreover, it is no secret that users watching video ads are more prone to purchasing items compared to those that do not watch video ads. Besides these facts, studies reveal that companies including video ads in their marketing plans for the year 2018 are at a level of 65 percent.
In light of these data, it might simply be concluded that, being one of the rising trends in digital advertising, video ads are highly effective in increasing sales and brand recognition. And what’s more is that the video ad model -along with all these benefits- is finding its way more and more into marketing budgets of advertisers with each passing day. Nonetheless, there are also advertisers that don’t experience these advantages of video ads. At this point, it would be of great use to define the common grounds of failing video ad campaigns and to perform the necessary improvements.
That being said, what might be the common mistakes that lead advertisers to failure while preparing the video ads?
Digital advertising ecosystem keeps adapting itself in the light of new developments and trends. This situation leads the way for the diversification of online marketing terminology. Sometimes it’s not so easy to follow all these changes and become familiar with each term, but it’s especially important for advertiser brands to be able to master the digital advertising jargon.
On the other hand, in the ever-developing digital advertising world, confusion about concepts is a frequently encountered situation. But it is undoubtedly pretty critical to know the exact meanings of terms, and the links and differences between them for a successful campaign.
When it comes to digital advertising, the most highlighted terms are impressions, clicks, CPC, CPM and PPC. Here are the meanings of these terms and the fundamental differences between them…
Programmatic advertising technology presents itself as one of the most frequently cited concepts in digital advertising ecosystem over the last few years. Despite the ever widespread utilization of programmatic advertising that is thought to make ad buying processes become revolutionarily practical, there are still many points of concern over the concept. In order to clarify these points, it is possible to gain basic insight on the concept by comparing traditional ad buying methods with programmatic advertising.
The main difference of programmatic advertising compared to conventional methods could be stated as automatic -thus rapid- maintenance of media buying processes by real-time analyses realized with the help of technology. Messages advertisers intend to deliver their target audience through ads can thus be delivered at the most appropriate time, in line with matches between online platforms and real-time data. So, what makes programmatic advertising stand out among all the other media buying methods that have been practiced for many years?
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwide. A significant part of economic growth comes from SMEs in emerging markets, and a key part of this growth is closely related to marketing budgets. According to Hulya Altunbas (pictured below), CFO, ReklamStore, the internet has democratised advertising by offering the opportunity for SMEs to grow with effective marketing. Here, she explains to ExchangeWire that the measurability and efficiency of online advertising at low costs, compared with traditional advertising, has made it a crucial way for SMEs to increase sales.
In recent years, programmatic advertising has offered advertisers another channel to reach their existing and potential audience.
According to eMarketer, advertisers are expected to spend USD$25.23bn (£20.56bn), or 73.0% of their total digital display ad budgets, on programmatic advertising in 2016. The programmatic share of total US digital video ad spending is expected to rise to 82% by 2018. Programmatic spending on mobile advertising will be more than twice the size of programmatic spending on desktop ads this year, with 70% of programmatic display ad dollars going to mobile. Yazının Devamı…
İnternet kullanım oranlarındaki artış ve internet kullanıcılarının davranışsal dönüşü internet reklam gelirlerini doğrudan etkilemektedir. Bu etki olumlu olduğu takdirde bir başka deyişle reklam gelirleri arttıkça bu durumdan hem reklamveren hem de yayıncılar fayda sağlamaktadır. Yayıncılar daha çeşitli ve eşsiz içerik üretme konusunda daha motive olmakta, özellikle dijital yayıncılık ve seo alanındaki gelişmeleri yakından takip etmektedir. Aynı zamanda yayıncılar reklam gelirleri arttıkça daha kaliteli servis ve hizmet sunma, aynı zamanda da daha gelişmiş teknolojileri devreye sokma fırsatı yakalayabilir. Hal böyle olunca üretilen içeriğin daha çeşitli ve eşsiz olması, gelişmiş teknoloji ve interneti kullanımının yaygınlaşması reklamverenlerin de hedef kitlelerine daha kolay erişme olanağı sağlar. Böylece reklam yatırımlarının geri dönüşünü (ROI) sağlayan reklamverenler dijital reklam yatırımlarının veriminin arttığı görerek dijitale ayırdıkları bütçeleri arttırır ve ufacık geliştirmeler aslında dijital reklam eko-sisteminin tamamına olumlu bir etki olarak yansır.
Tüm bu pozitif yaklaşımlara karşın maalesef son dönemlerde internet kullanıcılarının kötü reklam yerleşimi ve aldatıcı reklam içerikleri sebebiyle online alışkanlıklarını refleksif olarak değiştirmekte ve reklamları engelleyen yazılımlar/uygulamalar kullanarak aslında dijital reklam eko-sisteminin gelişimine negatif anlamda etki etmiştir. Ne var ki bu olumsuz gelişme dijital reklam endüstrisinin bardağın dolu tarafını görmesiyle bir avantaja dönüşmeye başladı. Sektör profesyonelleri kullanıcıların sesine kulak vererek, kendini yeniden düzenlemeye, tedbir almaya ve daha temiz, kaliteli yayıncılık ilkeleri geliştirmeye karar vermiştir.