Supply Side Platform or more widely known as SSP, is a digital advertising technology allowing online publishers to sell their inventories automatically. SSPs, which bear similar properties with DSPs (Demand Side Platforms) that contribute to better advertising management for advertisers, focus merely on publishers.
SSPs pave the way for an auction to be carried out for each advertisement display of publishers and therefore the selling of the ad space to the party that offers the highest bid. Hence, publishers can sell the ad space for its real value thanks to the SSPs. So, what other significant advantages do SSPs offer, other than ensuring publishers to earn much better in comparison to traditional methods?
Programmatic advertising technology that shapes the future of the digital advertising world makes advertising purchasing processes much more practical, fast and profitable. Programmatic advertising, a type of marketing automation, provides a technology based on data that automatizes media buying processes. It thus becomes possible to put inventory on the market and purchase them electronically in milliseconds.
Marketing activities play a crucial role in the sustainability of a company. Marketing activities that also cover traditional and digital advertising activities help companies to reach their target audience, to earn the trust of these audiences and to enhance sales. Nevertheless, a considerable number of companies do not allocate sufficient budgets for digital advertising activities. And since this affects the efficiency of all marketing campaigns, most of the time the efforts do not result as anticipated.
At this point, companies’ examination of their general resources and decision on how much to allocate for digital advertising activities among marketing items becomes of importance. After preparation of an efficient budget plan in line with company’s needs, the only thing left to be realized would be determining marketing activities and taking action. Here are the steps companies should take in order for preparing a realistic, balanced and applicable digital advertising budget…
Video contents that become increasingly popular thanks to video sharing networks have also become an efficient promotion tool for companies. Parallel to the increasing interest of online users to video contents, investments in video ads accordingly are in full throttle. Still, it wouldn’t be right to defend that all video ad campaigns prove sufficient for attaining the anticipated success.
The fact that advertising companies are sometimes not able to determine the correct strategy undoubtedly plays a major role in these cases of failure. Video ads intended to assist in boosting sales might fail to meet expectations sometimes with regard to their content, sometimes with regard to their method and at other times due to technical incompetence. That being said, what are the main points advertisers should pay attention to in order to achieve their sales objectives?
Affiliate marketing world experiences great improvements every year. There have been prominent improvements in affiliate marketing, especially in the last decade. Furthermore, significant increases are also observed regarding incomes generated through affiliate marketing. Moreover, it can be concluded that companies which have started to benefit from affiliate marketing have become diversified. Accordingly, it is known that many advertisers, from start-ups to large companies, include affiliate programs in their marketing plans.
Additionally, as affiliate marketing becomes widespread, the number of affiliate publishers continues to grow in line with the online user population. Promotion models are becoming varied, user profiles are transforming, methods are being developed around technological innovations and as a result the digital marketing ecosystem is actually experiencing its own golden age. So, what kind of changes have occured in the affiliate marketing world from past to today?
Video ads grounded on accurate strategies and insights are an important key point for companies that want to reach their marketing goals. Findings obtained by numerous studies seem to collaborate this statement. According to statistics for the year 2017; 55 percent of all digital device users watch online videos on a daily basis. Moreover, it is no secret that users watching video ads are more prone to purchasing items compared to those that do not watch video ads. Besides these facts, studies reveal that companies including video ads in their marketing plans for the year 2018 are at a level of 65 percent.
In light of these data, it might simply be concluded that, being one of the rising trends in digital advertising, video ads are highly effective in increasing sales and brand recognition. And what’s more is that the video ad model -along with all these benefits- is finding its way more and more into marketing budgets of advertisers with each passing day. Nonetheless, there are also advertisers that don’t experience these advantages of video ads. At this point, it would be of great use to define the common grounds of failing video ad campaigns and to perform the necessary improvements.
That being said, what might be the common mistakes that lead advertisers to failure while preparing the video ads?