Each new season and each special day embody huge opportunities for affiliate publishers. It is safe to say that especially “Back-to-School” period when shopping activities increase is one of the seasons which should not be ignored by publishers.
Although it is referred to as the back-to-school season, almost everybody tends to do shopping to meet their basic needs in this period. Thus, it is essential that the publishers develop such projects that will guide the shopping activities of online users.
Naturally, there are many ways to reach more online users and increase the affiliate incomes during such an important period. Let’s check some points that affiliate publishers may consider to get the best of back-to-school season.
Supply Side Platform or more widely known as SSP, is a digital advertising technology allowing online publishers to sell their inventories automatically. SSPs, which bear similar properties with DSPs (Demand Side Platforms) that contribute to better advertising management for advertisers, focus merely on publishers.
SSPs pave the way for an auction to be carried out for each advertisement display of publishers and therefore the selling of the ad space to the party that offers the highest bid. Hence, publishers can sell the ad space for its real value thanks to the SSPs. So, what other significant advantages do SSPs offer, other than ensuring publishers to earn much better in comparison to traditional methods?
The success of programmatic advertising in achieving marketing goals of brands cannot be denied. Thanks to this technology based on user data, it is possible to increase the performance of e-marketing and to get higher efficiency from advertising campaigns. But undoubtedly, the preferred programmatic advertising platform plays an important role in this success.
The selection of programmatic advertising platform is an extremely critical decision, as it affects the whole campaign and even the brand image. At this point, it is necessary to focus on the needs of the brand in order to find out which platform would be the best choice. Here are the main points to consider while deciding on a programmatic advertising platform…
The usage of mobile devices today has reached a point where brands should not ignore. Moreover, each individual owns several different mobile devices. This undoubtedly indicates that the mobile channel’s share in advertising investments will grow steadily. But increasing the budget allocated for mobile ads alone does not guarantee that the advertising goals will be reached. In addition to this, it is necessary to develop effective mobile advertising campaigns based on well-established strategies.
There are, of course, many other variables to consider when it comes to creating mobile ads that can increase conversion rates and help advertisers achieve their objectives. But it’s also possible to talk about some of the common features that successful mobile advertising campaigns have.
Here are 3 basic steps that need to be taken in order to create mobile advertising campaigns that will help advertisers achieve their goals:
As technology develops with each passing day, advertising channels and marketing practices continue to evolve accordingly. This leads to the introduction of many different new concepts into human life. Advertisers, marketing experts and, of course, other professionals in the digital advertising ecosystem are also required to follow all these concepts and be familiar with their meaning.
To be familiar with basic digital advertising terms can also be a great advantage for advertiser brands to manage their processes. Because in this way, it becomes quite easy to decide which practice to continue with, for what purpose and in what situation. Here are 10 digital marketing terms that are of great benefit to know by advertisers…
Digital advertising provides highly critical advantages to advertisers in terms of attaining their marketing goals. One of these advantages that digital advertising has to offer for brands is native ads, which become increasingly popular due to the rather satisfactory results in terms of efficiency. These kinds of ads play a crucial role in advertisers success, provided that they are exactly suitable with the content flow of online platforms they are displayed on.
With native ads being one of the content marketing techniques, even cases where native ads are found to be more efficient than other digital advertising techniques are commonly encountered. On the other hand, there are also times when advertisers fail to attain the desired degree of interaction due to numerous different reasons. What to consider then, for creating native ads that would attain high rates of interaction?