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If you are looking for new opportunities to expand your online business, launching an affiliate program is a good way to go with. With its rapid growth, affiliate marketing proved to have the potential to drive sales and generate significant revenue.Yazının Devamı…
Demand-Side Platform (DSP) is a software that automates performing digital ad impressions on mobile web, desktop, and in-app. This software enables advertisers to purchase ad spaces on online platforms of publishers and to fill these ad spaces with ads of their own brands in display, video, native, pop, push kind of advertising formats.
Accordingly, publishers offer their ad spaces through ad exchanges with demand-side platforms integrated to advertisers and advertisers purchase ad spaces by deciding which one is the most appropriate for ad impressions. All these processes are carried out automatically and in real-time. So, for what are the reasons advertisers work with a demand-side platform?
Supply Side Platform, abbreviated as SSP, creates systems that help online publishers to make more practical and efficient use of ad placement on websites method. SSPs that make it easier for publishers to optimize their inventory and advertising fees pave the way for campaigns to be more successful according to important statistics, such as traffic and time spent on the media.
Supply Side Platforms that make processes automatic and effective for both advertisers and publishers are able to carry out this with their improvable features. So, which prominent features of SSPs provide important advantages for publishers?
Programmatic advertising is defined as an advertising technology in which online user data is used and media purchase processes are automatically completed, focusing on the data. While predictions, face-to-face meetings, and possibilities come into question in the conventional purchase method, transparent purchase processes, and practicability come to the forefront under the light of algorithms in programmatic advertising.
Investments on the programmatic advertising which is becoming more popular every passing year are thought to reach 39 billion dollars in 2018 in the United States. In addition, it is foreseen that B2B companies which are slow on the uptake of the programmatic technology compared to B2C companies will speed up the adaptation process in 2019. So, what qualities of the programmatic advertising which is one of the most emphasized subjects in the world, particularly for the last several years make it different than conventional methods?
In the affiliate marketing method, anyone who wishes can be successful when the right steps are taken. However, it should never be forgotten that planning and strategy are the foundation of success in affiliate publishing, just like in any other business. Because thinking that online marketing is to earn money in the home comfort and without shift conditions, and believing that the earnings will flow automatically will only bring failure.
Affiliate marketing enables advertisers to make their products and services known to large masses. And this can be accomplished through the platforms of online publishers. Thanks to affiliate campaigns which are carried out on solid grounds, both publishers and advertisers are able to reach their goals in a short span of time. So, what points should affiliate publishers focus on in order to derive higher profits and to increase their success?