When it comes to ad tech, transparency is often on the agenda of any discussion and is a real concern for buyers. Both advertisers and agencies agree there’s an issue, but tend to blame each other for transparency issues. Transparency, or rather the lack of it, has arguably been a blight on the industry, so to build credibility and trust, the whole industry needs to pull together if we’re to maintain the levels of growth experienced thus far.

It’s estimated that the average person will spend about five years of their life on social media. Little wonder then that retailers are taking to the social networks to sell their wares! This post will take a look at social commerce and explain exactly what it is, where you can do it, and why it works.

Native advertising is paid ads that match the look, feel and function of the media in which they’re placed.

The majority of digital ad spending is now on mobile – in fact, mobile is set to account for over 72% of all digital ad spending. While a lot of that spending may be pointed towards browser ads, a significant portion is going on in-app ads. This article will whiz through the basic process of in-app advertising, and highlight some key points to consider.

An estimated four out of every five ad dollars was spent programmatically in 2017, with over 75% of total advertising spend transacted programmatically in 2018. This growth means the market is set for some big changes, including growth in how ad servers and exchanges operate, especially in media streaming. These are just some of the trends shaping the future of programmatic

What is an SSP

Programmatic advertising undoubtedly helps businesses maximise profits and minimize costs. SSPs (Supply-side Platforms) are an integral part of programmatic. Essentially, SSPs allow publishers to sell their ad space for the highest price automatically. They’re the seller side equivalent of DSPs (Demand-side Platforms), which allows ad space buyers to find ad space. Together with ad networks, these three constitute the “architecture” of programmatic advertising. They allow for an automated bidding process for ad space as soon as a user opens a webpage or app.