Consumer behavior changes rapidly. For almost everything we buy, we start our decision-making process with a search on the internet. We search for a phone, mortgage rates or travel destinations. But we also search for the best restaurants or barbershops around us.

It’s needless to talk about the rising popularity of digital advertising globally. In some countries, digital advertising spending reached the level of traditional media spending and in some countries, a bigger share of dollars went to digital advertising.

We all love to read. At least, that’s what we keep saying. According to some scientists, reading is still the best way to learn. Research shows that a person with a regular reading habit has more sophisticated neural connections than a regular person.

Tourism industry had massive changes in the past 15 years. The dominance of the internet changed the way of doing business, and a lot of major actors in the industry disappeared into the dusty pages of history.

For decades, advertisers tried to reach masses by sending their messages through conventional communication platforms, such as television. For advertisers, being able to reach millions instantly was a great opportunity. Starting from the 60s, the marketing communication world has been shaped around the mass media.

Today, E-commerce has become an indispensable consuming habit of any individual. More and more customers know how to use coupon codes to optimize their buying experience.