If you’ve just built or are about to build an app, your priority will be to get as many users as possible, as quickly as possible. This will require you to promote your app. There are dozens of ways to do this, both paid and organic. Here’s a selection of different methods to get you started.

Location-based advertising is rapidly becoming a staple of campaign strategy, with marketers expected to spend $26.5 billion on location-targeted marketing in 2019. Understanding the principles of location-based marketing is key if you want to keep up.

By 2020, voice searches are forecast to account for half of all searches, so getting to grips with how this is going to impact digital advertising is crucial for marketers. This article will take you through some of the biggest effects this shift will have.

Marketers have always tried to target their prospects depending where they are on the consumer journey, that well-trodden path from raising awareness in a cold prospect to garnering brand loyalty. But if the consumer journey is such a long-standing tenet of marketing theory, why is it ignored by so much programmatic advertising? This article will take a look at how programmatic advertising can tie in with each stage of the consumer journey.

With all the noise out there, one of the most effective ways of cutting through and reaching your audience is personalization, and this has become a key element of online marketing. But what is personalization, and how can you achieve it?

You know the old adage: Content is King! And it’s as true now as it has ever been. But the nature of content and the way publishers need to exploit it has changed. Google algorithms are moving away from the SEO keyword model and a rating sites much more like real users. So, what can publishers do to produce and exploit content to get more visitors and more conversions?