The digital marketing landscape has transformed over the past 10 years. Brands face more competition than ever and retaining business through digital marketing now depends on the ability to communicate with individuals at the right time with a relevant message. This is only possible though having enough data about each individual and the technology to leverage that data.

If you’ve just built or are about to build an app, your priority will be to get as many users as possible, as quickly as possible. This will require you to promote your app. There are dozens of ways to do this, both paid and organic. Here’s a selection of different methods to get you started.

Location-based advertising is rapidly becoming a staple of campaign strategy, with marketers expected to spend $26.5 billion on location-targeted marketing in 2019. Understanding the principles of location-based marketing is key if you want to keep up.