Top Tips for Influencers on How to Boost Income From Affiliate Marketing

You’re ready to put in the hours to build a website, set up an blog and social media accounts, develop a personal brand and garner a devoted following. Now, you want to know the best way to monetise all that effort. Affiliate marketing is one of the best ways to make all the content you create work for you. Let this handy guide take you through some top tips to help promote your content and boost your affiliate marketing income.

Yazının Devamı…

DSP and Ad Networks: What Are the Differences and Which Should You Be Using?

If you’re trying to get your head around the differences between Demand Side Platforms (DSP) and Ad Networks to decide which you should be using, the best distinction to start with is that DSPs are a layer of technology that allows advertisers or agencies to buy ad space programmatically, while Ad Networks collect and sort inventory from publishers into packages based on segment which advertisers purchase individually.

Yazının Devamı…

7 Fundamentals of Mobile Programmatic Advertising

If programmatic advertising is the automation of buying traditional display ad inventory, then mobile programmatic advertising is the same, but for mobile devices via mobile advertising platforms. With mobile accounting for just under 70% of programmatic advertising spending in 2016 and forecast to be 80% in 2019, you can’t afford not to have mobile programmatic advertising as part of your marketing arsenal.

Yazının Devamı…