D&R Online Book Fair

New Success Story from D&R

D&R increased the order performance by 155% with the work it achieves at the Online Book Fair The world of culture, art, and entertainment, D&R brings consumers with many products from books to music, from movies to electronics, from games to sports equipment, from souvenirs to stationery.

At the D&R Online Book Fair realized on 1-31 October 2019, the brand, which aims to achieve much higher success than the current performance in the affiliate channel, has achieved a 159% increase in visitors and a 155% increase in order performance.

Approach

With its products that offer a world of discovery for everyone, D&R, which both add color to living spaces and increases the moments that people find it worth sharing with their loved ones, has fed up to date websites that can highlight the book fair and suitable for its target audience during the campaign.

In a monthly period in which the campaign continues, social media announcements along with special discount code, homepage special banner works, e-mail bulletins, content and slogan arrangements were among the applications made by D & R to highlight the brand visibility and campaign.

Results

As a result of the comparison made with the data of the previous year after the D&R Online Book Fair, it was seen that D&R achieved a 159% increase in visitors and a 155% increase in order performance. D&R becomes the highest performing brand that uses the affiliate model. D&R also increased its share in total affiliate turnover by 18% throughout November 2019 as a result of fair performance. Increasing its share in turnover by 18% in October compared to September, the brand’s share in total turnover increased by 10% in the first ten months of 2019 compared to the previous year.

About D&R

The first store opened in Istanbul in 1997, day by day a growing number of stores, as well as dr.com.tr with the innovations of culture and entertainment world, conveys the relaxed and enjoyable shopping experience to its customers all over Turkey. Improving every moment of life by bringing consumers together on a common platform, D&R aims to contribute to the formation of a Turkish society that reads and listens.

Additional Comments

  • D&R’s YoY growth in sales increased by 120% in the first ten months of 2019 compared to the previous year.
  • D&R achieved a 159% increase in visitors and a 155% increase in order performance.

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