How To Promote Your App: Organic And Paid Methods

If you’ve just built or are about to build an app, your priority will be to get as many users as possible, as quickly as possible. This will require you to promote your app. There are dozens of ways to do this, both paid and organic. Here’s a selection of different methods to get you started.

Organic

Reach out before you design

What better way to promote your app than to ask your users exactly what they want from it? Gather ideas from your customers to build interest early. Reaching out to influencers early is also another effective way of spreading the word.

Leverage your mobile website, official blog and social media accounts

If you have an existing, mobile-friendly website, make sure your visitors know you have an app too. Having a pop-up telling visitors you’ve got an app available is a gentle reminder that it’s there. You can also feature your app in your blog posts. If you publish blog posts regularly, this awareness-raising will be ongoing. Likewise, tie app promotion into your scheduled social media posts too.

Try to get featured on app review sites

Reaching out to app review sites could let you leverage other websites’ traffic. Contact these sites with a clear overview of your app and its features. You’ll have to make sure your app is up to scratch though, as negative reviews aren’t going to help your cause.

Make sure you have a great app icon

A simple icon that captures the essence and function of your app will catch the eye of users browsing the app store. When it comes to apps, books are judged by their covers.

Provide good app screenshots

Good app screenshots also help users get a feel for your app quickly. There are some great free app screenshot makers on the web to help get you started.

Paid

Use a CPI campaign

A CPI (Cost Per Install) campaign is just for mobile apps. In a CPI campaign, publishers place digital ads across a range of media in an effort to drive installation of the advertised application. The brand only pays a fixed or bid rate when the application is installed. Reklam store offers CPI campaigns to help promote apps.

Use app store optimisation

With just under half of users saying they find new apps through app stores, optimising your app for those stores with keyword selection in the title and description is essential. A range of paid services will help you identify keywords and help you optimise your app.

Create a giveaway promotion

Encouraging customers and potential users to download your app with discounts, competitions or special offers may have an initial cost, but it’ll help you boost app installs.

This list is by no means exhaustive, and should demonstrate that app promotion needs to be approached from various angles. A good mix of paid and organic promotion will help you strike a balance between cost effectiveness and results.

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