You’re ready to put in the hours to build a website, set up an blog and social media accounts, develop a personal brand and garner a devoted following. Now, you want to know the best way to monetise all that effort. Affiliate marketing is one of the best ways to make all the content you create work for you. Let this handy guide take you through some top tips to help promote your content and boost your affiliate marketing income.
Think about how you’re going to get paid—an affiliate network could be the answer
An affiliate network acts as an intermediary between publishers (affiliates) and merchant affiliate programs. It allows website publishers to find and participate in affiliate programs which are suitable for their website, and allows websites offering affiliate programs to reach a larger audience by promoting their affiliate programs to all of the publishers participating in the affiliate network. There are a few different ways you can be paid as an influencer using affiliate marketing. These are known as Cost Per Acquisition (CPA) models. CPA includes Pay Per Sale, Pay Per Lead, and Pay Per Click.
Content is king, and variety is the spice of life!
A blog may be the cornerstone of your content (and content is what attracts people to your site and drives referrals), but that’s not where it should end. Offering a variety of content to your users will give them more reasons to engage with you. Infographics, videos, podcasts, social media posts and blog posts can all be used to help boost affiliate income.
Building trust is key
Getting traffic to your site is one thing, but that traffic will want to see content it believes. Building your reputation and authority should be your priority. Make it absolutely clear to your audience what your content is all about, and put your face on it—people want to connect with a person. Getting your face out there will also bolster your own brand awareness.
Create honest, reliable, useful reviews
Online reviews are an excellent way to increase affiliate marketing sales—of course these reviews need to be both useful and reliable, not simply just promotional content. Try to focus on and prove the benefits of using a particular product for your target audience.
Create tutorials or reviews that include video content
Video content is great, particularly since 64% of consumers are more likely to purchase a product after watching a video about it. The type of video you create will depend on the type of product or service you’re promoting. Tutorials are great for showing your audience what you’ve accomplished and promoting the tools you used in the process. If that doesn’t really apply to you, a review video with boost engagement with your audience.
Building income from affiliate marketing takes time and dedication, so keep working hard, researching and promoting your personal brand!